“We saw you looking …” This was the subject of an email I opened from the women’s clothing store LOFT after an afternoon of browsing their online store. It continued: “We know you pretty well (and we think you’ll love these).” The pictures below the text...
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Throughout history, the hero’s journey is a story told thousands of times, yet it never gets boring or old. It’s that archetypal journey that all protagonists go through and has been used to describe everyone from Jesus Christ and Odysseus to modern heroes like Luke...
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My mother always told me that writing thank-you notes was a lost art — and she’s right. I’ve written some terribly impersonal ones in my day (sorry, Mom), often letting so much time pass that sending one seems pointless. I’ve also been guilty of...
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Have you suddenly started to see groups of people congregating in public spaces, their eyes glued to their phones? Perhaps you’ve even almost been run over by one of these crowds, their phones held aloft and mumbling something about Snorlax. Or maybe you’ve wondered...
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Welcome "Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” – United States Postal Service motto Well, actually they do. Routinely. And with postal reform and cutbacks in processing facilities, good weather can mean...
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When you sit up at night thinking (and worrying!) about your biggest needs to really move the needle with your fundraising — and let’s be honest, we’ve all been there — what is it that makes the list? Do you need to: Improve your response...
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Leading up to this year’s DMA Email Evolution Conference, I was excited for the opportunity to “geek out” with other like minds from the direct marketing industry. It’s opportunities like these that allow us to take a step back and develop a fresh perspective on...
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This week, we all took time to express our thanks for our family, friends, health and other blessings. Many of us felt so much gratitude that we proclaimed it publicly to one another around the Thanksgiving dinner table, via text and on social media....
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As an Account Director, I’ve had the opportunity to create and manage many new client relationships. A few of them involved starting direct marketing programs from scratch, but most of the organizations contacted our team because of a struggling program and the need for a fresh perspective. Part of Nexus Direct’s strategic process...
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Marketers are infamous for picking up new phrases and buzzwords, but they are normally meant to beef up their story. If you have been around a while, you may remember: robust, vertically integrated, solution driven, synergistic, best-of-breed. But it's one buzzword describing their marketing "ideas" that I...
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