Marketers are infamous for picking up new phrases and buzzwords, but they are normally meant to beef up their story. If you have been around a while, you may remember: robust, vertically integrated, solution driven, synergistic, best-of-breed. But it's one buzzword describing their marketing "ideas" that I think...

I used to say that someday I'd work at a smart and cool agency that was as passionate about their customers' results as they were about their own. A place where clients felt certain they had a partner thinking about their business 100% of the time. That's...