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    • Meet The Nexies
    • #NexieLife
    • News & Awards
  • Solutions
    • Solutions & Clients
    • Campaign Planning and Execution
    • Audience Strategy & Data Analysis
    • Production Management
    • Integrated Messaging & Creative
    • Digital & Social Marketing
  • Case Studies
    • All Case Studies
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    • U.S. Naval Institute
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06 Mar 2023

Celebrating Women’s History Month: What Has Changed for Women Since 1987?

Nexus Direct
General, Idea Blog

Celebrating Women’s History Month: What Has Changed for Women Since 1987? The year was 1987. The New York Giants won Super Bowl XXI, and Phil Simms was the first to say, “I’m going to Disney World!” Everyone was listening to Whitney Houston, Bon Jovi, and...

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16 Jun 2021

The Sun is Setting on the Third-Party Cookie

Nexus Direct
Idea Blog
Third-Party Cookie

Last week, I presented in a DMAW webinar for Digital Week. Specifically, our panel discussed the eventual disappearance of the third-party cookie, as Google announced previously that they were going to stop supporting third-party cookies in their Chrome browser by the end of 2021....

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10 May 2021

The 2021 Page Experience Update — How will it affect your donors?

Nexus Direct
Digital Social
2021 Page Experience Hero

Google is set to release an update to their algorithm this month (May 2021) that will include a factor called Page Experience. While this may seem like a topic applicable to only your team’s developers, it is important for organization leaders to understand what...

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28 Jan 2021

Looking Out For Your Donors: Answering Your Questions About Donor Privacy and Security

Nexus Direct
Idea Blog
Looking Out For Your Donors Hero

When it comes to personal privacy laws, the landscape has been in a state of flux over the past few decades. However, the rate at which privacy laws have been able to adapt has historically been slow, opposite the rate at which technology changes....

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17 Sep 2020

My First 60 Days As A “Nexie”

Nexus Direct
Idea Blog
My First 60 Days

My first day as an official “Nexie.” I had no idea how quickly 60 days could change my work life. Having spent my career mostly in the “for-profit” world, I certainly anticipated that this new “nonprofit” world would be a positive experience. I knew that...

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16 Jul 2020

The Essential U.S. Postal Service

Nexus Direct
Idea Blog
Essential U.S. Hero

The predicament facing the U.S. Postal Service (USPS) is a complicated and challenging one. For the last 14 years, the USPS has seen mail volume steadily decrease due to the onset of multiple digital platforms. We now have seen yet another reduction in volume...

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15 Jan 2020

The Solution: IP Address Targeting. See Below For The Problem.

Nexus Direct
Creative Messaging, Data Insights Analysis, Digital Social, Planning Execution
IP Address Targeting

There can be no doubt that marketing has evolved over the last few decades. For a long time, marketing was simply this thing of “magic” that was driven by creative minds. Companies would “push” their advertisements to consumers and pray it worked. Fortunately, back...

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20 Aug 2019

#GivingTuesday 2019 — 15 Questions To Ask Yourself When Planning

Nexus Direct
General, Idea Blog

I hear the buzz — people are starting to say that #GivingTuesday has hit market saturation! And, at the end of 2018’s #GivingTuesday campaigns, I thought the same thing … until I looked at the numbers. Check this out: Total donations are up 27%!...

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08 Aug 2019

Evaluating Upcoming Conference Sessions at ANA: You Should Attend Mine!

Nexus Direct
Idea Blog

EEK! It’s almost time to pack your bags and head to the ANA Conference in Chi-Town! Are you prepared? If you’re anything like me, you’ve probably started browsing the titles and descriptions of the various breakout sessions over the 3-day event in an attempt to learn...

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23 Jul 2019

5 Tips For Attending Your First Bridge Conference

Nexus Direct
General, Idea Blog
Bridge_Conference_Heart_logo

You may already know the deal, but as I was (and still am) pretty new to the direct response marketing industry at the time I was asked to attend, I had to Google what the Bridge to Integrated Marketing and Fundraising Conference was. “Bridge” —...

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