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  • Home
  • About Us
    • Meet The Nexies
    • #NexieLife
    • News & Awards
  • Solutions
    • Solutions & Clients
    • Campaign Planning and Execution
    • Audience Strategy & Data Analysis
    • Production Management
    • Integrated Messaging & Creative
    • Digital & Social Marketing
  • Case Studies
    • All Case Studies
    • CMRF Crumlin
    • International Medical Corps
    • Médecins Sans Frontières – Ireland
    • Operation Blessing International
    • EMILY’s List
    • Rescue Mission Alliance
    • K9s For Warriors
    • U.S. Naval Institute
    • Saint John of God
    • Marines’ Memorial Association
  • Idea Garden
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14 Dec 2021

Giving Tuesday 2021 – How We Helped Our Clients Meet and Exceed 2020’s Results

Kendall Nowers
Creative Messaging, Data Insights Analysis, Idea Blog
Giving Tuesday 2021 How We Helped Our Clients Meet and Exceed 2020's Results

Giving Tuesday 2020 left some awfully big shoes to fill, despite being a season of uncertainty. What we found during that season was that everyone was home for the Thanksgiving holiday, and those who were able to donate, did — and immediately. All of...

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13 Aug 2020

We’re Six Months Into This Pandemic. How Have Most Charities’ Fundraising Been Going? The Answer Might Surprise You.

Joana Ramalho
Data Insights Analysis, General, Idea Blog
Six Months Into The Pandemic

To all of the fundraisers out there: you have been kicking ass. Maybe it doesn’t feel like it, especially if you are so tired that you need a holiday – which you should take, if for nothing else than to help you gain perspective...

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01 May 2020

Direct Mail: The Rock of Your Digital Strategy

Kendall Nowers
Creative Messaging, Data Insights Analysis, Digital Social, Planning Execution
Direct_ Mail_Digital

This article was originally featured in the Direct Marketing Association of Washington's April 2020 issue of AdVents. The birth of digital marketing brought forth a realm of new possibilities for direct marketers. However, challenges around how to create and implement successful digital campaigns alongside direct mail...

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15 Jan 2020

The Solution: IP Address Targeting. See Below For The Problem.

Nexus Direct
Creative Messaging, Data Insights Analysis, Digital Social, Planning Execution
IP Address Targeting

There can be no doubt that marketing has evolved over the last few decades. For a long time, marketing was simply this thing of “magic” that was driven by creative minds. Companies would “push” their advertisements to consumers and pray it worked. Fortunately, back...

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30 Jul 2019

Three Things You Need To Know as a Fundraiser in Ireland

Joana Ramalho
Data Insights Analysis, Idea Blog
Fundraising_Ireland

In 2018, Nexus Direct commissioned research from the reputable Coyne Research in Ireland with the aim to understand the potential Irish donor pull, but also to provide some insight into whether the myths and preconceptions about the Irish audience and their relationship with giving...

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05 Jun 2019

How Well Do You Know Them?

Joana Ramalho
Data Insights Analysis, Idea Blog
Marketing that works as hard as you do

Recruiting Donors Recruiting new donors is one of the most important and most expensive challenges of any fundraising program. Get it right, and you’re on your way to sustainable growth. Get it wrong, and you’re investing precious resources without getting the return on investment you...

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27 Oct 2017

Storytelling vs Data

Kendall Nowers
Data Insights Analysis, Idea Blog

For the last decade or so, we have argued whether storytelling or data is more effective in fundraising. Data made it on the scene as it solves the “what” and the “how” of our marketing strategy. While these are two VERY important components, there...

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14 Sep 2017

Here Today, Changed Tomorrow

Nexus Direct
Data Insights Analysis, Idea Blog

As peak year-end fundraising season begins for many nonprofits, I encourage you to take just five minutes out of your day to slow down a bit and reflect on how much has changed in our world. Specifically, let’s take a look back at 2004...

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07 Nov 2016

Are You Using Data to Shape Your Customer’s Journey?

Nexus Direct
Data Insights Analysis, Idea Blog

“We saw you looking …” This was the subject of an email I opened from the women’s clothing store LOFT after an afternoon of browsing their online store. It continued: “We know you pretty well (and we think you’ll love these).” The pictures below the text...

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27 Jun 2016

The Road to Good Results is Paved with Clean Data and Donor Profiles

Kristi Rinck
Data Insights Analysis, Idea Blog

When you sit up at night thinking (and worrying!) about your biggest needs to really move the needle with your fundraising — and let’s be honest, we’ve all been there — what is it that makes the list? Do you need to: Improve your response...

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