Benchmarks are bullshit. There — I’ve said it. The benchmarks that we all live and die by — the well-annotated, appendiced-to-death, 97-page Annual Findings that determine whether you are successful — are crap. Why? Because they don’t represent anyone’s reality. Instead, they embody the reality of a perfectly curated, exactly-representing-the-market...

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[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]One would be hard pressed to find an adult in America who would not recognize the name “Uncle Sam,” and even less likely to find someone who couldn’t recall the famous “I WANT YOU” WWI recruitment image. Not only has...

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It should come as no surprise that fundraisers and membership developers seek out different paths to discover best practices, emerging trends, and ways to better our organization’s success: We attend different conferences. We belong to different professional organizations. We read different publications. The competitive marketplace for...

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