I hear the buzz — people are starting to say that #GivingTuesday has hit market saturation! And, at the end of 2018’s #GivingTuesday campaigns, I thought the same thing … until I looked at the numbers. Check this out: Total donations are up 27%! $380M...

You may already know the deal, but as I was (and still am) pretty new to the direct response marketing industry at the time I was asked to attend, I had to Google what the Bridge to Integrated Marketing and Fundraising Conference was. “Bridge” — as...

Here in America, we all know the regular “spooky” superstitions. For instance, the number 13 is perceived to be very unlucky. We avoid having a 13th floor in our elevators or a 13th row on our planes, just to prevent any superstitious conflict. We also...

We’re just now recovering from the fantastic 12th Annual Bridge Conference and trying to sort out all that we learned from a range of plenary speakers, workshops, exhibitors, clients, and colleagues. Looking over our notes, three themes really jump out at us: First, the tension between...

July 25, 2017, marks the first annual Hire A Veteran Day, started by Hire Our Heroes, a nonprofit founded by veterans for veterans. We here at Nexus Direct are lucky enough to have our headquarters located in Norfolk, Virginia, the largest East Coast hub for...

There are many traits that, together, can equate to a “great” leader. While it is a well-known fact that Nelson Mandela was, indeed, a great leader, many have theorized why, specifically. What was the “it” factor? Was it his sacrifice? Was it his genuine ability...

We all have a divide between our work life and our home life. While we spend our free time organizing our home life on a regular basis, we very rarely reassess our work life. This seems silly, as it accounts for the majority of our...

What you didn’t know about the number 13: A Celebration of Nexus Direct This July, Nexus Direct celebrates its 13th birthday. While many people believe that the number 13 is unlucky (perhaps even suffering from triskaidekaphobia — the fear of the number 13), we have had...

Next time you’re in a public space with a crowd of people, take a minute to really notice all their shoes. Chances are, you’ll see quite a few sporting TOMS, a colorful, canvas, slip-on shoe. TOMS is famous for donating one pair of shoes to developing...

This week, we all took time to express our thanks for our family, friends, health and other blessings. Many of us felt so much gratitude that we proclaimed it publicly to one another around the Thanksgiving dinner table, via text and on social media. Now,...