What if there was an international day celebrating giving? Oh wait there is. If you are based in Europe, you might not know it as well as if you are based in North America, but, if you are online, regardless of where you are...
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I hear the buzz — people are starting to say that #GivingTuesday has hit market saturation! And, at the end of 2018’s #GivingTuesday campaigns, I thought the same thing … until I looked at the numbers. Check this out: Total donations are up 27%!...
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EEK! It’s almost time to pack your bags and head to the ANA Conference in Chi-Town! Are you prepared? If you’re anything like me, you’ve probably started browsing the titles and descriptions of the various breakout sessions over the 3-day event in an attempt to learn...
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30
Jul 2019
In 2018, Nexus Direct commissioned research from the reputable Coyne Research in Ireland with the aim to understand the potential Irish donor pull, but also to provide some insight into whether the myths and preconceptions about the Irish audience and their relationship with giving...
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You may already know the deal, but as I was (and still am) pretty new to the direct response marketing industry at the time I was asked to attend, I had to Google what the Bridge to Integrated Marketing and Fundraising Conference was. “Bridge” —...
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05
Jun 2019
Recruiting Donors Recruiting new donors is one of the most important and most expensive challenges of any fundraising program. Get it right, and you’re on your way to sustainable growth. Get it wrong, and you’re investing precious resources without getting the return on investment you...
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05
Feb 2019
Some of the questions we most often hear from nonprofit clients about digital marketing, even larger nonprofits, concern SEO (search engine optimization): Do we really have to invest in SEO? Isn’t it too complicated for nonprofits to master? Can you really show a return on...
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21
Aug 2018
Benchmarks are bullshit. There — I’ve said it. The benchmarks that we all live and die by — the well-annotated, appendiced-to-death, 97-page Annual Findings that determine whether you are successful — are crap. Why? Because they don’t represent anyone’s reality. Instead, they embody the reality of a perfectly curated,...
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27
Oct 2017
For the last decade or so, we have argued whether storytelling or data is more effective in fundraising. Data made it on the scene as it solves the “what” and the “how” of our marketing strategy. While these are two VERY important components, there...
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Here in America, we all know the regular “spooky” superstitions. For instance, the number 13 is perceived to be very unlucky. We avoid having a 13th floor in our elevators or a 13th row on our planes, just to prevent any superstitious conflict. We...
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