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  • About Us
    • Meet The Nexies
    • #NexieLife
    • News & Awards
  • Solutions
    • Solutions & Clients
    • Campaign Planning and Execution
    • Audience Strategy & Data Analysis
    • Production Management
    • Integrated Messaging & Creative
    • Digital & Social Marketing
  • Case Studies
    • All Case Studies
    • CMRF Crumlin
    • International Medical Corps
    • Médecins Sans Frontières – Ireland
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    • Rescue Mission Alliance
    • K9s For Warriors
    • U.S. Naval Institute
    • Saint John of God
    • Marines’ Memorial Association
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06 Mar 2023

Celebrating Women’s History Month: What Has Changed for Women Since 1987?

Nexus Direct
General, Idea Blog

Celebrating Women’s History Month: What Has Changed for Women Since 1987? The year was 1987. The New York Giants won Super Bowl XXI, and Phil Simms was the first to say, “I’m going to Disney World!” Everyone was listening to Whitney Houston, Bon Jovi, and...

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14 Dec 2021

Giving Tuesday 2021 – How We Helped Our Clients Meet and Exceed 2020’s Results

Kendall Nowers
Creative Messaging, Data Insights Analysis, Idea Blog
Giving Tuesday 2021 How We Helped Our Clients Meet and Exceed 2020's Results

Giving Tuesday 2020 left some awfully big shoes to fill, despite being a season of uncertainty. What we found during that season was that everyone was home for the Thanksgiving holiday, and those who were able to donate, did — and immediately. All of...

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16 Aug 2021

A Bridge Towards Fundraising Nirvana?

Colin Skehan
Idea Blog
Colin Skehan Blog

  Americans, and serendipity, have blessed my career. Extraordinary mentors from the U.S. graciously gave me great advice when I was trying to come to terms with what fundraising really is. Wonderful, smart, ass-kicking, result-smashing women who worked in Ireland and pointed the way to...

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26 Jul 2021

Is Your Website ADA Compliant? …And Why You Should Care

Kendall Nowers
Idea Blog
Is Your Website ADA Compliant

WHAT IS ADA COMPLIANCE AND WHY IS IT IMPORTANT FOR NONPROFITS? ADA compliance. It’s something you see at the public park with a wheelchair ramp or in the parking lot with a disability parking space. However, have you ever thought about how this same ADA...

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16 Jun 2021

The Sun is Setting on the Third-Party Cookie

Nexus Direct
Idea Blog
Third-Party Cookie

Last week, I presented in a DMAW webinar for Digital Week. Specifically, our panel discussed the eventual disappearance of the third-party cookie, as Google announced previously that they were going to stop supporting third-party cookies in their Chrome browser by the end of 2021....

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04 Jun 2021

Staying Relevant by Putting Your Data First

Joana Ramalho
Idea Blog
"Staying Relevant By Putting Your Data First" Hero

Recently our CEO, Suzanne, wrote a blog post that reflected on the last 12 months, both personally and from the perspective of our company and our clients. For me, there were three key takeaways:   There were a lot of “firsts”. Due to the cancellation...

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03 Mar 2021

“Adapting” and “Pivoting” in 2021

Suzanne Cole Nowers
Idea Blog
2021 adapting hero

This month marks one year since our world was turned upside down. Not so dramatically, it also marks one year since the words “adapt” and “pivot” became the two most popular words in our professional vernacular. This is because we are in a relationship-building...

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28 Jan 2021

Looking Out For Your Donors: Answering Your Questions About Donor Privacy and Security

Nexus Direct
Idea Blog
Looking Out For Your Donors Hero

When it comes to personal privacy laws, the landscape has been in a state of flux over the past few decades. However, the rate at which privacy laws have been able to adapt has historically been slow, opposite the rate at which technology changes....

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23 Dec 2020

How to Offset Postage Increases for Direct Mail in 2021

Kristi Rinck
Idea Blog, Planning Execution
Offset Postage Hero

Any day now, we'll have the decision from the Postal Regulation Commission (PRC) regarding postage increases scheduled to take effect on January 24, 2021. In the meantime, the USPS has already announced their direct mail promotions for 2021 allowing direct marketers to finalize marketing...

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17 Sep 2020

My First 60 Days As A “Nexie”

Nexus Direct
Idea Blog
My First 60 Days

My first day as an official “Nexie.” I had no idea how quickly 60 days could change my work life. Having spent my career mostly in the “for-profit” world, I certainly anticipated that this new “nonprofit” world would be a positive experience. I knew that...

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