My first day as an official “Nexie.” I had no idea how quickly 60 days could change my work life. Having spent my career mostly in the “for-profit” world, I certainly anticipated that this new “nonprofit” world would be a positive experience. I knew that...
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To all of the fundraisers out there: you have been kicking ass. Maybe it doesn’t feel like it, especially if you are so tired that you need a holiday – which you should take, if for nothing else than to help you gain perspective...
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The predicament facing the U.S. Postal Service (USPS) is a complicated and challenging one. For the last 14 years, the USPS has seen mail volume steadily decrease due to the onset of multiple digital platforms. We now have seen yet another reduction in volume...
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Today, Nexus Direct is celebrating our 16th anniversary. To be candid, on July 1, 2004, I wasn’t entirely sure what the future would hold. As a business owner, you hope for the best and plan for the worst. This year, so far, has shown us...
Read MoreRead MoreWe Nexies love to pride ourselves on being “where innovation meets results.” We also love to celebrate it when we see terrific examples within our industry. This month, Games Done Quick tops our list! Here is our Executive Vice President and Partner Brian Langley...
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What if there was an international day celebrating giving? Oh wait there is. If you are based in Europe, you might not know it as well as if you are based in North America, but, if you are online, regardless of where you are...
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I hear the buzz — people are starting to say that #GivingTuesday has hit market saturation! And, at the end of 2018’s #GivingTuesday campaigns, I thought the same thing … until I looked at the numbers. Check this out: Total donations are up 27%!...
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EEK! It’s almost time to pack your bags and head to the ANA Conference in Chi-Town! Are you prepared? If you’re anything like me, you’ve probably started browsing the titles and descriptions of the various breakout sessions over the 3-day event in an attempt to learn...
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In 2018, Nexus Direct commissioned research from the reputable Coyne Research in Ireland with the aim to understand the potential Irish donor pull, but also to provide some insight into whether the myths and preconceptions about the Irish audience and their relationship with giving...
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You may already know the deal, but as I was (and still am) pretty new to the direct response marketing industry at the time I was asked to attend, I had to Google what the Bridge to Integrated Marketing and Fundraising Conference was. “Bridge” —...
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