Online marketing has changed rapidly in just a decade’s time, and social media is more important now than it ever has been before. Understanding the value of being a social influencer is not just important; it’s vital to your own success, either as a...
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A few months ago, several of our team members had the chance to fly up to Syracuse to visit with one of our clients, the Rescue Mission Alliance. They were lucky enough to stick around for RMA’s Hope Awards, a celebration of the changed...
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Next time you’re in a public space with a crowd of people, take a minute to really notice all their shoes. Chances are, you’ll see quite a few sporting TOMS, a colorful, canvas, slip-on shoe. TOMS is famous for donating one pair of shoes to...
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“We saw you looking …” This was the subject of an email I opened from the women’s clothing store LOFT after an afternoon of browsing their online store. It continued: “We know you pretty well (and we think you’ll love these).” The pictures below the text...
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Throughout history, the hero’s journey is a story told thousands of times, yet it never gets boring or old. It’s that archetypal journey that all protagonists go through and has been used to describe everyone from Jesus Christ and Odysseus to modern heroes like Luke...
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My mother always told me that writing thank-you notes was a lost art — and she’s right. I’ve written some terribly impersonal ones in my day (sorry, Mom), often letting so much time pass that sending one seems pointless. I’ve also been guilty of...
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Have you suddenly started to see groups of people congregating in public spaces, their eyes glued to their phones? Perhaps you’ve even almost been run over by one of these crowds, their phones held aloft and mumbling something about Snorlax. Or maybe you’ve wondered...
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Welcome "Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” – United States Postal Service motto Well, actually they do. Routinely. And with postal reform and cutbacks in processing facilities, good weather can mean...
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When you sit up at night thinking (and worrying!) about your biggest needs to really move the needle with your fundraising — and let’s be honest, we’ve all been there — what is it that makes the list? Do you need to: Improve your response...
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Leading up to this year’s DMA Email Evolution Conference, I was excited for the opportunity to “geek out” with other like minds from the direct marketing industry. It’s opportunities like these that allow us to take a step back and develop a fresh perspective on...
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