Google is set to release an update to their algorithm this month (May 2021) that will include a factor called Page Experience. While this may seem like a topic applicable to only your team’s developers, it is important for organization leaders to understand what...
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This month marks one year since our world was turned upside down. Not so dramatically, it also marks one year since the words “adapt” and “pivot” became the two most popular words in our professional vernacular. This is because we are in a relationship-building...
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When it comes to personal privacy laws, the landscape has been in a state of flux over the past few decades. However, the rate at which privacy laws have been able to adapt has historically been slow, opposite the rate at which technology changes....
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Any day now, we'll have the decision from the Postal Regulation Commission (PRC) regarding postage increases scheduled to take effect on January 24, 2021. In the meantime, the USPS has already announced their direct mail promotions for 2021 allowing direct marketers to finalize marketing...
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My first day as an official “Nexie.” I had no idea how quickly 60 days could change my work life. Having spent my career mostly in the “for-profit” world, I certainly anticipated that this new “nonprofit” world would be a positive experience. I knew that...
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To all of the fundraisers out there: you have been kicking ass. Maybe it doesn’t feel like it, especially if you are so tired that you need a holiday – which you should take, if for nothing else than to help you gain perspective...
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The predicament facing the U.S. Postal Service (USPS) is a complicated and challenging one. For the last 14 years, the USPS has seen mail volume steadily decrease due to the onset of multiple digital platforms. We now have seen yet another reduction in volume...
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Today, Nexus Direct is celebrating our 16th anniversary. To be candid, on July 1, 2004, I wasn’t entirely sure what the future would hold. As a business owner, you hope for the best and plan for the worst. This year, so far, has shown us...
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This article was originally featured in the Direct Marketing Association of Washington's April 2020 issue of AdVents. The birth of digital marketing brought forth a realm of new possibilities for direct marketers. However, challenges around how to create and implement successful digital campaigns alongside direct mail...
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First of all, the anxiety you feel right now — most likely related to the uncertainty of tomorrow, the day after tomorrow, and the future in general — all fundraisers in Ireland, the UK, the US, and in most places around the world are...
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