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  • Home
  • About Us
    • Meet The Nexies
    • #NexieLife
    • News & Awards
    • Careers
  • Solutions
    • Solutions & Clients
    • Campaign Planning and Execution
    • Data Insights & Analysis
    • Production Management
    • Integrated Messaging & Creative
    • Digital & Social Marketing
  • Case Studies
    • All Case Studies
    • CMRF Crumlin
    • International Medical Corps
    • Médecins Sans Frontières – Ireland
    • Operation Blessing International
    • EMILY’s List
    • Rescue Mission Alliance
    • K9s For Warriors
    • U.S. Naval Institute
    • Saint John of God
    • Marines’ Memorial Association
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01 May 2020

Direct Mail: The Rock of Your Digital Strategy

Kendall Nowers
Creative Messaging, Data Insights Analysis, Digital Social, Planning Execution
Direct_ Mail_Digital

This article was originally featured in the Direct Marketing Association of Washington's April 2020 issue of AdVents. The birth of digital marketing brought forth a realm of new possibilities for direct marketers. However, challenges around how to create and implement successful digital campaigns alongside direct mail...

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27 Oct 2017

Storytelling vs Data

Kendall Nowers
Data Insights Analysis, Idea Blog

For the last decade or so, we have argued whether storytelling or data is more effective in fundraising. Data made it on the scene as it solves the “what” and the “how” of our marketing strategy. While these are two VERY important components, there...

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13 Oct 2017

Superstitions to Consider in Your International Marketing:

Kendall Nowers
General, Idea Blog

Here in America, we all know the regular “spooky” superstitions. For instance, the number 13 is perceived to be very unlucky. We avoid having a 13th floor in our elevators or a 13th row on our planes, just to prevent any superstitious conflict. We...

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13 Sep 2017

Uncle Sam Wants YOU To Practice Multichannel Marketing

Kendall Nowers
Idea Blog, Planning Execution

One would be hard pressed to find an adult in America who would not recognize the name “Uncle Sam,” and even less likely to find someone who couldn’t recall the famous “I WANT YOU” WWI recruitment image. Not only has it been seen in...

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08 Sep 2017

The Evolution of Literacy in the Digital Age

Kendall Nowers
Digital Social, Idea Blog

It is hard to mark the moment when the Digital Age truly began. It seemed to pop up overnight, shifting the way we view everything from social interaction with family and friends to the skill sets required for an entry-level position. Its influence on...

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25 Jul 2017

Hire A Veteran Day: A New, Yet Necessary, Holiday

Kendall Nowers
General, Idea Blog

July 25, 2017, marks the first annual Hire A Veteran Day, started by Hire Our Heroes, a nonprofit founded by veterans for veterans. We here at Nexus Direct are lucky enough to have our headquarters located in Norfolk, Virginia, the largest East Coast hub...

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24 Jul 2017

How Well Do You Really Know Your Customers?

Kendall Nowers
Idea Blog, Planning Execution

Simon Sinek, a British/American author and motivational speaker, once said, “Those who know the customer the best, will win.” This has been proven time and again, across all markets. In a results-driven business world, it is easy to mistake knowing what you want from...

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18 Jul 2017

Nelson Mandela Day 2017: What Makes a Great Leader?

Kendall Nowers
General, Idea Blog

There are many traits that, together, can equate to a “great” leader. While it is a well-known fact that Nelson Mandela was, indeed, a great leader, many have theorized why, specifically. What was the “it” factor? Was it his sacrifice? Was it his genuine...

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14 Jul 2017

10 Ways To Simplify Your Work Life:

Kendall Nowers
General, Idea Blog

We all have a divide between our work life and our home life. While we spend our free time organizing our home life on a regular basis, we very rarely reassess our work life. This seems silly, as it accounts for the majority of...

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About This Blog

We like to call our library of published thoughts our “Idea Garden”, because, well, it’s where we grow ideas. Read through our archive of these “ideas”, and let us know what you think! We want to hear your ideas too!

Locations

Headquarters:
101 West Main Street, Suite 400
Norfolk, VA 23510, USA
Within the US: 1.800.965.0577
International: +1 757.340.5960

Washington, D.C.:
1765 Duke Street
Alexandria, VA 22314, USA
Within the US: 1.800.965.0577
International: +1 757.340.5960

Ireland:
Block 4, Regus Harcourt Centre
Harcourt Road
Dublin 2, D02 HW77
Ireland
+353 (0)1 442 8676

Locations

Headquarters:
101 West Main Street, Suite 400
Norfolk, VA 23510, USA
Within the US: 1.800.965.0577
International: +1 757.340.5960

Washington, D.C.:
1765 Duke Street
Alexandria, VA 22314, USA
Within the US: 1.800.965.0577
International: +1 757.340.5960

Ireland:
Block 4, Regus Harcourt Centre
Harcourt Road
Dublin 2, D02 HW77
Ireland
+353 (0)1 442 8676

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