This article was originally featured in the Direct Marketing Association of Washington's April 2020 issue of AdVents. The birth of digital marketing brought forth a realm of new possibilities for direct marketers. However, challenges around how to create and implement successful digital campaigns alongside direct mail...
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For the last decade or so, we have argued whether storytelling or data is more effective in fundraising. Data made it on the scene as it solves the “what” and the “how” of our marketing strategy. While these are two VERY important components, there...
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Here in America, we all know the regular “spooky” superstitions. For instance, the number 13 is perceived to be very unlucky. We avoid having a 13th floor in our elevators or a 13th row on our planes, just to prevent any superstitious conflict. We...
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One would be hard pressed to find an adult in America who would not recognize the name “Uncle Sam,” and even less likely to find someone who couldn’t recall the famous “I WANT YOU” WWI recruitment image. Not only has it been seen in...
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It is hard to mark the moment when the Digital Age truly began. It seemed to pop up overnight, shifting the way we view everything from social interaction with family and friends to the skill sets required for an entry-level position. Its influence on...
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July 25, 2017, marks the first annual Hire A Veteran Day, started by Hire Our Heroes, a nonprofit founded by veterans for veterans. We here at Nexus Direct are lucky enough to have our headquarters located in Norfolk, Virginia, the largest East Coast hub...
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Simon Sinek, a British/American author and motivational speaker, once said, “Those who know the customer the best, will win.” This has been proven time and again, across all markets. In a results-driven business world, it is easy to mistake knowing what you want from...
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There are many traits that, together, can equate to a “great” leader. While it is a well-known fact that Nelson Mandela was, indeed, a great leader, many have theorized why, specifically. What was the “it” factor? Was it his sacrifice? Was it his genuine...
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We all have a divide between our work life and our home life. While we spend our free time organizing our home life on a regular basis, we very rarely reassess our work life. This seems silly, as it accounts for the majority of...
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