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03 Mar 2021

“Adapting” and “Pivoting” in 2021

Suzanne Cole Nowers
Idea Blog
2021 adapting hero

This month marks one year since our world was turned upside down. Not so dramatically, it also marks one year since the words “adapt” and “pivot” became the two most popular words in our professional vernacular. This is because we are in a relationship-building...

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01 Jul 2020

What It’s Like to Celebrate Our 16th Anniversary During a Pandemic

Suzanne Cole Nowers
General, Idea Blog
16th Anniversary Hero

Today, Nexus Direct is celebrating our 16th anniversary. To be candid, on July 1, 2004, I wasn’t entirely sure what the future would hold. As a business owner, you hope for the best and plan for the worst. This year, so far, has shown us...

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27 Nov 2015

Why don’t we practice what we teach?

Suzanne Cole Nowers
General, Idea Blog

This week, we all took time to express our thanks for our family, friends, health and other blessings. Many of us felt so much gratitude that we proclaimed it publicly to one another around the Thanksgiving dinner table, via text and on social media....

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29 May 2012

“Free Gifts” vs. “Chum”

Suzanne Cole Nowers
Idea Blog, Planning Execution

Marketers are infamous for picking up new phrases and buzzwords, but they are normally meant to beef up their story. If you have been around a while, you may remember: robust, vertically integrated, solution driven, synergistic, best-of-breed. But it's one buzzword describing their marketing "ideas" that I...

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01 May 2012

Growing Ideas

Suzanne Cole Nowers
Idea Blog, Planning Execution

I used to say that someday I'd work at a smart and cool agency that was as passionate about their customers' results as they were about their own. A place where clients felt certain they had a partner thinking about their business 100% of the time....

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