Celebrating Women’s History Month: What Has Changed for Women Since 1987? The year was 1987. The New York Giants won Super Bowl XXI, and Phil Simms was the first to say, “I’m going to Disney World!” Everyone was listening to Whitney Houston, Bon Jovi, and...
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Last week, I presented in a DMAW webinar for Digital Week. Specifically, our panel discussed the eventual disappearance of the third-party cookie, as Google announced previously that they were going to stop supporting third-party cookies in their Chrome browser by the end of 2021....
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Google is set to release an update to their algorithm this month (May 2021) that will include a factor called Page Experience. While this may seem like a topic applicable to only your team’s developers, it is important for organization leaders to understand what...
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When it comes to personal privacy laws, the landscape has been in a state of flux over the past few decades. However, the rate at which privacy laws have been able to adapt has historically been slow, opposite the rate at which technology changes....
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My first day as an official “Nexie.” I had no idea how quickly 60 days could change my work life. Having spent my career mostly in the “for-profit” world, I certainly anticipated that this new “nonprofit” world would be a positive experience. I knew that...
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The predicament facing the U.S. Postal Service (USPS) is a complicated and challenging one. For the last 14 years, the USPS has seen mail volume steadily decrease due to the onset of multiple digital platforms. We now have seen yet another reduction in volume...
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There can be no doubt that marketing has evolved over the last few decades. For a long time, marketing was simply this thing of “magic” that was driven by creative minds. Companies would “push” their advertisements to consumers and pray it worked. Fortunately, back...
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I hear the buzz — people are starting to say that #GivingTuesday has hit market saturation! And, at the end of 2018’s #GivingTuesday campaigns, I thought the same thing … until I looked at the numbers. Check this out: Total donations are up 27%!...
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You may already know the deal, but as I was (and still am) pretty new to the direct response marketing industry at the time I was asked to attend, I had to Google what the Bridge to Integrated Marketing and Fundraising Conference was. “Bridge” —...
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Some of the questions we most often hear from nonprofit clients about digital marketing, even larger nonprofits, concern SEO (search engine optimization): Do we really have to invest in SEO? Isn’t it too complicated for nonprofits to master? Can you really show a return on...
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