September 6, 2016

NORFOLK, Va. (September 6, 2016) Nexus Direct, an international full-service direct marketing agency, announced that it has been selected by Rescue Mission Alliance (Rescue Mission) as the agency of record to oversee the organization’s entire online and offline direct marketing program. Rescue Mission, a New York-based nonprofit dedicated to ending hunger and homelessness, is turning to Nexus Direct as its marketing partner and strategic advisor as the organization works to build its donor base and further advance its mission one person at a time.

Alan Thornton, CEO for Rescue Mission, said, “Nexus is absolutely the perfect partner for the Rescue Mission. Their level of professionalism, experience, strategic perspective, and data analysis is second to none, and the way they engage with you makes you feel as if you are their only client. What’s more — they are just great people. They have quickly become an extension of our organization, and I am really excited at the prospect of being able to help even more people through our combined efforts.”

Founded in 1887 as an outreach to Erie Canal workers, Rescue Mission has served people in need in Central New York for more than a century. The organization strives to share hope, end hunger and homelessness, change lives, and strengthen the Syracuse, Auburn, Binghamton, and Ithaca communities it operates within through tailored programming for each location. Emergency shelter, meals, supportive permanent housing, employment resources, and spiritual care are among the services it offers, and in all of its locations, case managers help guests develop individual plans and connect with the support they need to leave homelessness and hunger behind.

“We’re excited to work alongside Rescue Mission to help expand their reach and best engage their donors across a variety of channels,” said Suzanne Cole Nowers, CEO of Nexus Direct. She went on to say, “Their fight against hunger and homelessness in these New York communities is admirable, and their commitment is evident in the fact that they’ve been doing it for over 100 years. It’s a true honor, and we’re looking forward to a long, successful partnership.”

About Nexus Direct: Nexus Direct is an independent, full-service direct marketing agency with a broad range of corporate, political, national association, and nonprofit clients. Founded in 2004, Nexus Direct is a nationally certified Women’s Business Enterprise and has been named three times to the Inc. 5000 list of “America’s Fastest-Growing Companies.” Recognized on four Top Business Lists nationally and statewide in 2016 by DiversityBusiness.com and named as a Top 100 Agency by the Agency Post in 2013, Nexus Direct is headquartered in Norfolk, Virginia.

About Rescue Mission Alliance: The Rescue Mission Alliance is a nonprofit organization dedicated to ending hunger and homelessness, with programs in Syracuse, Auburn, Binghamton and Ithaca, NY. Since 1887, the Rescue Mission has been sharing hope, changing lives, and strengthening communities one person at a time. Its services include emergency shelter, transitional and permanent supportive housing, meals and food pantries, street outreach, individualized case management, employment and education services, and spiritual care. rescuemissionalliance.org