July 9, 2019
NORFOLK, Va. (July 9, 2019) — Nexus Direct, an independent, full-service direct marketing agency, recently marked its 15th anniversary of advancing clients’ missions through integrated direct marketing. Despite the Great Recession of 2008, the collapse of the U.S. housing market, the tumultuous election of 2016, and a dramatic new approach to data privacy by the European Union, Nexus Direct has generated $725 million in revenue for clients by targeting, engaging, and persuading 7 million consumers to support, join, or contribute.
Nexus Direct has demonstrated remarkable success in adapting to the revolutionary changes in consumer needs and behavior since 2004. For example:
- Facebook reached a few hundred college students in Boston 15 years ago — today there are 2.4 billion users worldwide, making the platform one of the fastest-growing engagement channels for Nexus Direct clients.
- Online giving has grown by 2,000% since 2004, now approaching $40 billion a year — a critical revenue channel to every marketer.
- The General Data Protection Regulation (GDPR) passed in the European Union, signaling what some believe was the beginning of a worldwide movement to restrict marketers’ access to customer data, but Nexus Direct views this as a positive move in building trust between their clients and their clients’ customers.
Nexus Direct serves clients in the United States, Ireland, and the United Kingdom, deploying data-driven, omnipresent, integrated marketing solutions, customized to the uniqueness of each client, country, and culture.
“We do work we believe in. Our clients’ missions are what gets us up in the morning. Their missions motivate our entire team to always push to do better,” said Suzanne Cole Nowers, CEO and Founder of Nexus Direct. “Direct marketing has dramatically changed and is constantly evolving, and we’re looking forward to continuing to evolve with it to produce even greater results, and deeper relationships, for our clients.”
About Nexus Direct: Nexus Direct is an independent, full-service direct marketing agency with a broad range of corporate, political, national association, and nonprofit clients. Founded in 2004, Nexus Direct is a nationally certified Women’s Business Enterprise and has been named three times to the Inc. 5000 list of “America’s Fastest-Growing Companies.” Recognized on four Top Business Lists nationally and statewide by DiversityBusiness.com and named as a Top 100 Agency by the Agency Post, Nexus Direct is headquartered in Norfolk, Virginia, with offices in Washington, D.C., and Dublin, Ireland.