From Seed to Strategy: Insights That Grow
Here curiosity blooms and creativity thrives. This is where we share our thoughts, experiences, and perspectives on everything from innovative strategies to everyday inspiration.
Everything Changes, and Then Changes Again
As Nexus Direct enters its third decade, I’ve found myself reflecting on our mission, our future, and even how we might help solve some of the world’s problems. Remember When? Back when we started, technology looked a lot different. We used BlackBerrys,...
6 Reasons Your Google Ad Grant Isn’t Maxing Out at $10K Monthly
Google provides eligible nonprofits with up to $10,000 per month in free search advertising. But here’s the catch — many nonprofits struggle to fully utilize their grant due to compliance challenges, technical requirements, and evolving platform policies. At Nexus...
How Are You Measuring Your Giving Tuesday Campaign?
The holiday season is upon us, and that means the busiest time of the year is in full swing, with Giving Tuesday and End-of-Year campaigns running full speed ahead. Fresh from the insightful Mini-Con conference hosted by DMAW in Washington, D.C., and reflecting on our...
Pride: Is It a Month or a Mentality?
Does your organization create a safe harbor for your associates year-round? Current state and federal laws don’t always protect every sector of our community, and things are simply getting worse, for both queer individuals and women. June shouldn’t be the only...
Celebrating Women’s History Month: What Has Changed for Women Since 1987?
Celebrating Women’s History Month: What Has Changed for Women Since 1987? The year was 1987. The New York Giants won Super Bowl XXI, and Phil Simms was the first to say, “I’m going to Disney World!” Everyone was listening to Whitney Houston, Bon Jovi, and The Bangles’...
Giving Tuesday 2021 – How We Helped Our Clients Meet and Exceed 2020’s Results
Giving Tuesday 2020 left some awfully big shoes to fill, despite being a season of uncertainty. What we found during that season was that everyone was home for the Thanksgiving holiday, and those who were able to donate, did — and immediately. All of this provided an...
Is Your Website ADA Compliant? …And Why You Should Care
WHAT IS ADA COMPLIANCE AND WHY IS IT IMPORTANT FOR NONPROFITS? ADA compliance. It’s something you see at the public park with a wheelchair ramp or in the parking lot with a disability parking space. However, have you ever thought about how this same ADA compliance...
The Sun is Setting on the Third-Party Cookie
Last week, I presented in a DMAW webinar for Digital Week. Specifically, our panel discussed the eventual disappearance of the third-party cookie, as Google announced previously that they were going to stop supporting third-party cookies in their Chrome browser by the...
Staying Relevant by Putting Your Data First
Recently our CEO, Suzanne, wrote a blog post that reflected on the last 12 months, both personally and from the perspective of our company and our clients. For me, there were three key takeaways: There were a lot of “firsts”. Due to the cancellation of key...
The 2021 Page Experience Update — How will it affect your donors?
Google is set to release an update to their algorithm this month (May 2021) that will include a factor called Page Experience. While this may seem like a topic applicable to only your team’s developers, it is important for organization leaders to understand what these...