This month marks one year since our world was turned upside down. Not so dramatically, it also marks one year since the words “adapt” and “pivot” became the two most popular words in our professional vernacular. This is because we are in a relationship-building...
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When it comes to personal privacy laws, the landscape has been in a state of flux over the past few decades. However, the rate at which privacy laws have been able to adapt has historically been slow, opposite the rate at which technology changes....
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Any day now, we'll have the decision from the Postal Regulation Commission (PRC) regarding postage increases scheduled to take effect on January 24, 2021. In the meantime, the USPS has already announced their direct mail promotions for 2021 allowing direct marketers to finalize marketing...
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My first day as an official “Nexie.” I had no idea how quickly 60 days could change my work life. Having spent my career mostly in the “for-profit” world, I certainly anticipated that this new “nonprofit” world would be a positive experience. I knew that...
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To all of the fundraisers out there: you have been kicking ass. Maybe it doesn’t feel like it, especially if you are so tired that you need a holiday – which you should take, if for nothing else than to help you gain perspective...
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The predicament facing the U.S. Postal Service (USPS) is a complicated and challenging one. For the last 14 years, the USPS has seen mail volume steadily decrease due to the onset of multiple digital platforms. We now have seen yet another reduction in volume...
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Today, Nexus Direct is celebrating our 16th anniversary. To be candid, on July 1, 2004, I wasn’t entirely sure what the future would hold. As a business owner, you hope for the best and plan for the worst. This year, so far, has shown us...
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What if there was an international day celebrating giving? Oh wait there is. If you are based in Europe, you might not know it as well as if you are based in North America, but, if you are online, regardless of where you are...
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I hear the buzz — people are starting to say that #GivingTuesday has hit market saturation! And, at the end of 2018’s #GivingTuesday campaigns, I thought the same thing … until I looked at the numbers. Check this out: Total donations are up 27%!...
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You may already know the deal, but as I was (and still am) pretty new to the direct response marketing industry at the time I was asked to attend, I had to Google what the Bridge to Integrated Marketing and Fundraising Conference was. “Bridge” —...
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