Joana is an award-winning fundraiser based in Ireland with ten years of experience in the voluntary sector across several areas including direct marketing, individual giving and donor care. Her resourcefulness and ambitions led her to work in both domestic Irish and international organizations, with her last role before Nexus as Fundraising Manager at the Irish Red Cross, where she developed innovative marketing campaigns and tailored donor care. Joana approaches her projects with a data- and results-driven mindset but also a strong focus and innovative thinking. With this approach Joana has helped the organizations she worked with deliver some of their best campaigns yet.
As Managing Director, Joana manages the European clients of Nexus Direct bringing her innovative techniques to the forefront of Nexus’ Account Team. With her focus on client services, Joana is able to marry tried and true practices with fresh strategies to keep client goals a top priority.