{"id":1105,"date":"2025-08-28T18:55:05","date_gmt":"2025-08-28T22:55:05","guid":{"rendered":"https:\/\/nexusdirect.com\/sanpablo\/?post_type=project&p=1105"},"modified":"2026-02-01T13:59:40","modified_gmt":"2026-02-01T18:59:40","slug":"marines-memorial-association","status":"publish","type":"project","link":"https:\/\/nexusdirect.com\/sanpablo\/project\/marines-memorial-association\/","title":{"rendered":"MARINES’ MEMORIAL ASSOCIATION"},"content":{"rendered":"

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Nexus Direct<\/a><\/span><\/span><\/strong><\/p>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”45px|0px|4px|0px||” custom_width_px=”710px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.16″ background_color_gradient_direction=”90deg” max_width=”100px” module_alignment=”center” height=”5px” custom_margin=”||0px||false|false” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Projects Section Title” _builder_version=”4.27.4″ header_font=”||||” header_text_color=”#1f1f1f” header_font_size=”36px” header_2_font_size=”36px” text_orientation=”center” max_width=”710px” module_alignment=”center” custom_margin=”||10px||false|false” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Results<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Total overall retention increase after 6 months” number=”50″ _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”23px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Split Section” _builder_version=”4.27.4″ custom_padding=”0px||0px|” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”4%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”0px||0px|” custom_padding=”0px||0px|” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.5″ use_background_color_gradient=”on” background_color_gradient_stops=”#e00102 0%|#000000 100%” background_image=”https:\/\/nexusdirect.com\/sanpablo\/wp-content\/uploads\/2025\/08\/MMA_casestudies.png” parallax=”on” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”200px||200px||true|false” custom_padding_tablet=”200px||200px||true|false” custom_padding_phone=”150px||150px||true|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.2″ background_position=”top_left” custom_padding=”8%|6%|8%|6%|false|false” custom_padding_tablet=”8%||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/nexusdirect.com\/sanpablo\/wp-content\/uploads\/2025\/08\/MMA-300×100-1.webp” title_text=”MMA-300×100″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.23.1″ background_color_gradient_direction=”90deg” max_width=”100px” module_alignment=”left” height=”5px” custom_margin=”||0px||false|false” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|tablet” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_cta title=”Project Details” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyMSJ9fQ==@” admin_label=”Feature 01″ _builder_version=”4.27.4″ _dynamic_attributes=”button_url” header_font=”||||||||” header_font_size=”36″ body_font_size=”16″ use_background_color=”off” text_orientation=”left” background_layout=”light” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” module_alignment=”left” custom_margin=”|||” custom_padding=”|||” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”15%” header_font_size_tablet=”30px” header_font_size_phone=”26px” header_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” button_text_color_hover=”#6eba01″ button_border_color_hover=”#6eba01″ button_border_radius_hover=”0″ button_letter_spacing_hover=”2″ button_bg_color_hover=”rgba(0,0,0,0)” saved_tabs=”all” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#6eba01″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#6eba01″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0″ button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]Client: <\/strong>Marines\u2019 Memorial Association
\nCampaign Type:<\/strong> Membership<\/p>\n

Nexus Solutions Used:<\/strong> Campaign Planning and Execution, Messaging and Creative[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Team” _builder_version=”4.27.4″ background_color=”#000000″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_css_main_element=”display:flex;||align-items:center;” custom_width_px=”710px” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”display:block;||align-items:center;” custom_css_main_element_phone=”display:block;||align-items:center;”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color_gradient_direction=”90deg” max_width=”100px” module_alignment=”center” height=”5px” custom_margin=”||0px||false|false” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Team Section Title” _builder_version=”4.27.4″ header_font=”||||” header_font_size=”36px” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” text_orientation=”center” max_width=”710px” module_alignment=”center” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Revamping a Renewal Program to Increase Retention
\n<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Team Section Subtitle” _builder_version=”4.27.5″ text_text_color=”#FFFFFF” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” width=”100%” max_width=”710px” module_alignment=”center” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]The Marines’ Memorial exists to honor the legacy of military service through a Living Memorial and programs that Commemorate, Educate and Serve. This is accomplished through both philanthropic efforts and their Association, which is open to veterans of all services and all eras.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Challenge” use_icon=”on” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”26px” body_text_color=”#FFFFFF” global_colors_info=”{}”]Nexus Direct had a successful track record working with Marines\u2019 Memorial Foundation to help with their philanthropic efforts when the Association asked us to assist with their membership renewal program. At the time, attrition for their membership program had been increasing year over year.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Solution” use_icon=”on” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”26px” body_text_color=”#FFFFFF” global_colors_info=”{}”]Utilizing details from informative market research we had facilitated, as well as a full review of their current program and results, Nexus Direct completely revamped the renewal program, deploying a multi-channel approach that was both cost-effective and successful in increasing renewals.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Execution” use_icon=”on” _builder_version=”4.27.5″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”26px” body_text_color=”#FFFFFF” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Nexus Direct created a new approach, using digital as the first and last touchpoint. This creative approach also introduced both a genuine letter and a postcard reminder to make sure members didn\u2019t accidentally discard their renewal notice. Additionally, as someone progressed through the renewal series, the sense of urgency became more prominent.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.27.4″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Director of Fundraising and Communications” company_name=”CMRF Crumlin” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Working with Nexus Direct has changed the way we approach fundraising and marketing at CMRF Crumlin, for the better. The Nexus team has expertise in social and digital media strategy, campaign planning and execution, and data analysis and insight and every member is generous and helpful with their time, knowledge and experience. The immediate and direct result for CMRF has been improved fundraising results, team learning and knowledge, and a new ability to make plans and strategies based on insight and analysis. Nexus Direct go above and beyond for their partners, and this service and pursuit of excellence doesn\u2019t fade over time. From day one, Nexus Direct has been fully invested in our mission and goals and remain as passionate as the CMRF team to change sick children\u2019s lives for generations to come.<\/p>\n

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Nexus Direct<\/a><\/span><\/span>ResultsClient: Marines\u2019 Memorial Association Campaign Type: Membership Nexus Solutions Used: Campaign Planning and Execution, Messaging and CreativeRevamping a Renewal Program to Increase Retention The Marines’ Memorial exists to honor the legacy of military service through a Living Memorial and programs that Commemorate, Educate and Serve. 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