{"id":1084,"date":"2025-08-28T18:45:43","date_gmt":"2025-08-28T22:45:43","guid":{"rendered":"https:\/\/nexusdirect.com\/sanpablo\/?post_type=project&#038;p=1084"},"modified":"2026-02-01T13:55:40","modified_gmt":"2026-02-01T18:55:40","slug":"u-s-naval-institute","status":"publish","type":"project","link":"https:\/\/nexusdirect.com\/sanpablo\/project\/u-s-naval-institute\/","title":{"rendered":"U.S. NAVAL INSTITUTE"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; admin_label=&#8221;Page Header&#8221; _builder_version=&#8221;4.27.4&#8243; background_image=&#8221;https:\/\/nexusdirect.com\/sanpablo\/wp-content\/uploads\/2025\/08\/USNI_Hero-1.jpg&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;U.S. NAVAL INSTITUTE&#8221; text_orientation=&#8221;center&#8221; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.27.4&#8243; title_font=&#8221;|700|||||||&#8221; title_font_size=&#8221;60px&#8221; 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module_alignment=&#8221;left&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;15%&#8221; header_font_size_tablet=&#8221;30px&#8221; header_font_size_phone=&#8221;26px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;center&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;on|tablet&#8221; button_text_color_hover=&#8221;#6eba01&#8243; button_border_color_hover=&#8221;#6eba01&#8243; button_border_radius_hover=&#8221;0&#8243; button_letter_spacing_hover=&#8221;2&#8243; button_bg_color_hover=&#8221;rgba(0,0,0,0)&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#6eba01&#8243; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;on&#8221; button_border_color__hover=&#8221;#6eba01&#8243; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;0&#8243; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;2&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; 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custom_css_main_element_tablet=&#8221;display:block;||align-items:center;&#8221; custom_css_main_element_phone=&#8221;display:block;||align-items:center;&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; background_position=&#8221;top_left&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider divider_weight=&#8221;3px&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; background_color_gradient_direction=&#8221;90deg&#8221; max_width=&#8221;100px&#8221; module_alignment=&#8221;center&#8221; height=&#8221;5px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text admin_label=&#8221;Team Section Title&#8221; _builder_version=&#8221;4.27.4&#8243; header_font=&#8221;||||&#8221; header_font_size=&#8221;36px&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;36px&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;710px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; header_2_font_size_tablet=&#8221;30px&#8221; header_2_font_size_phone=&#8221;26px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Building Membership In The Veteran Space<br \/>\n<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Team Section Subtitle&#8221; _builder_version=&#8221;4.27.4&#8243; text_text_color=&#8221;#FFFFFF&#8221; header_font=&#8221;||||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; max_width=&#8221;710px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;fold&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_fold=&#8221;20%&#8221; global_colors_info=&#8221;{}&#8221;]The U.S. Naval Institute provides an independent forum for those who dare to read, think, speak, and write to advance the professional, literary, and scientific understanding of sea power and other issues critical to global security.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Challenge&#8221; use_icon=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;26px&#8221; body_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]Strengthen the acquisition efforts of a highly specialized and technical military policy organization by increasing response to acquisition while driving down overall cost per new member.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Solution&#8221; use_icon=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;26px&#8221; body_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]Given the narrow universe of potential members, Nexus Direct redesigned the member journey to reduce points of friction and implemented an integrated omni-channel approach to increase response while remaining cost effective. The new digital channels reached members where they were comfortable and resulted in a 100 percent increase in results.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Execution&#8221; use_icon=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_level=&#8221;h3&#8243; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;26px&#8221; body_text_color=&#8221;#FFFFFF&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]Through a thorough analysis of past results and a creative audit, we built an omni-channel campaign that was driven by data and guided by creativity. We continue to test and refine as the program moves forward. We\u2019re now integrating these approaches within the entire member journey \u2013 from onboarding to retention.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial author=&#8221;E.V.P., Membership Marketing&#8221; company_name=&#8221;U.S. Naval Institute&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]Working with Nexus Direct is a real pleasure. They are true professionals! 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