{"id":1075,"date":"2025-08-28T18:40:48","date_gmt":"2025-08-28T22:40:48","guid":{"rendered":"https:\/\/nexusdirect.com\/sanpablo\/?post_type=project&p=1075"},"modified":"2025-08-29T09:18:54","modified_gmt":"2025-08-29T13:18:54","slug":"k9s-for-warriors","status":"publish","type":"project","link":"https:\/\/nexusdirect.com\/sanpablo\/project\/k9s-for-warriors\/","title":{"rendered":"K9S FOR WARRIORS"},"content":{"rendered":"

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Nexus Direct<\/a><\/span><\/span><\/strong><\/p>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”45px|0px|4px|0px||” custom_width_px=”710px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.16″ background_color_gradient_direction=”90deg” max_width=”100px” module_alignment=”center” height=”5px” custom_margin=”||0px||false|false” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Projects Section Title” _builder_version=”4.27.4″ header_font=”||||” header_text_color=”#1f1f1f” header_font_size=”36px” header_2_font_size=”36px” text_orientation=”center” max_width=”710px” module_alignment=”center” custom_margin=”||10px||false|false” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Results<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Increase in response rate to both donors and prospects” number=”220″ _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”23px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Higher revenue generated than previous appeals” number=”93″ _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”23px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Split Section” _builder_version=”4.27.4″ custom_padding=”0px||0px|” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”4%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”0px||0px|” custom_padding=”0px||0px|” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ use_background_color_gradient=”on” background_color_gradient_stops=”#e00102 0%|#000000 100%” background_image=”https:\/\/nexusdirect.com\/sanpablo\/wp-content\/uploads\/2025\/08\/K9CaseStudy2.webp” parallax=”on” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”200px||200px||true|false” custom_padding_tablet=”200px||200px||true|false” custom_padding_phone=”150px||150px||true|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.2″ background_position=”top_left” custom_padding=”8%|6%|8%|6%|false|false” custom_padding_tablet=”8%||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/nexusdirect.com\/sanpablo\/wp-content\/uploads\/2025\/08\/K9_4color_Artboard-4-copy-300×201-1.webp” title_text=”K9_4color_Artboard-4-copy-300×201″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.23.1″ 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button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0″ button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

Campaign Type:<\/strong> Fundraising<\/p>\n

Nexus Solutions Used:<\/strong> Campaign Planning and Execution, Data Insights and Management, Production Management, Messaging and Creative, Digital and Social Marketing<\/p>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Team” _builder_version=”4.27.4″ background_color=”#000000″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_css_main_element=”display:flex;||align-items:center;” custom_width_px=”710px” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”display:block;||align-items:center;” custom_css_main_element_phone=”display:block;||align-items:center;”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color_gradient_direction=”90deg” max_width=”100px” module_alignment=”center” height=”5px” custom_margin=”||0px||false|false” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Team Section Title” _builder_version=”4.27.4″ header_font=”||||” header_font_size=”36px” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” text_orientation=”center” max_width=”710px” module_alignment=”center” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Integrating Online & Offline Channels To Drive Growth
\n<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Team Section Subtitle” _builder_version=”4.27.4″ text_text_color=”#FFFFFF” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” width=”100%” max_width=”710px” module_alignment=”center” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” global_colors_info=”{}”]K9s For Warriors is a nonprofit organization dedicated to providing service canines to American warriors suffering from post-traumatic stress disorder, traumatic brain injury, and\/or military sexual trauma as a result of military service post-9\/11.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Challenge” use_icon=”on” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”26px” body_text_color=”#FFFFFF” global_colors_info=”{}”]Create an omni-channel campaign to appeal to prior donors of K9s For Warriors. At the same time, target a segment of prospects from a database of \u201cfriends of\u201d the organization to cultivate them into donors.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Solution” use_icon=”on” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”26px” body_text_color=”#FFFFFF” global_colors_info=”{}”]After a comprehensive review of prior fundraising campaigns, we identified opportunities to increase integration across digital and offline channels. A donor profile was created using demographic and psychographic variables from the NexieBase and applied to the prospect database to extract the ideal segment for donor conversion.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Execution” use_icon=”on” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”26px” body_text_color=”#FFFFFF” global_colors_info=”{}”]This modeled data strategy was applied to a \u201ccascaded\u201d communications calendar, in which the target audience first received a direct mail campaign followed by a series of emails and, finally, personal phone calls, with increasing urgency around the year-end deadline.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.27.4″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Director of Fundraising and Communications” company_name=”CMRF Crumlin” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Working with Nexus Direct has changed the way we approach fundraising and marketing at CMRF Crumlin, for the better. The Nexus team has expertise in social and digital media strategy, campaign planning and execution, and data analysis and insight and every member is generous and helpful with their time, knowledge and experience. The immediate and direct result for CMRF has been improved fundraising results, team learning and knowledge, and a new ability to make plans and strategies based on insight and analysis. Nexus Direct go above and beyond for their partners, and this service and pursuit of excellence doesn\u2019t fade over time. From day one, Nexus Direct has been fully invested in our mission and goals and remain as passionate as the CMRF team to change sick children\u2019s lives for generations to come.<\/p>\n

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Nexus Direct<\/a><\/span><\/span>ResultsCampaign Type: Fundraising Nexus Solutions Used: Campaign Planning and Execution, Data Insights and Management, Production Management, Messaging and Creative, Digital and Social MarketingIntegrating Online & Offline Channels To Drive Growth K9s For Warriors is a nonprofit organization dedicated to providing service canines to American warriors suffering from post-traumatic stress disorder, traumatic brain injury, and\/or military […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[35],"project_tag":[],"class_list":["post-1075","project","type-project","status-publish","hentry","project_category-case-studies"],"yoast_head":"\nK9S FOR WARRIORS | Nexus Direct<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nexusdirect.com\/sanpablo\/project\/k9s-for-warriors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K9S FOR WARRIORS | Nexus Direct\" \/>\n<meta property=\"og:description\" content=\"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore magna sit voluptatem aliqua.Our ServicesDuis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. 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