{"id":1067,"date":"2025-08-28T18:24:48","date_gmt":"2025-08-28T22:24:48","guid":{"rendered":"https:\/\/nexusdirect.com\/sanpablo\/?post_type=project&p=1067"},"modified":"2026-02-02T12:08:46","modified_gmt":"2026-02-02T17:08:46","slug":"rescue-mission-alliance","status":"publish","type":"project","link":"https:\/\/nexusdirect.com\/sanpablo\/project\/rescue-mission-alliance\/","title":{"rendered":"RESCUE MISSION ALLIANCE"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Page Header” _builder_version=”4.27.4″ background_image=”https:\/\/nexusdirect.com\/sanpablo\/wp-content\/uploads\/2025\/08\/CMRF_Hero.jpg” locked=”off” global_colors_info=”{}”][et_pb_fullwidth_header title=”RESCUE MISSION ALLIANCE” text_orientation=”center” admin_label=”Hero Section” _builder_version=”4.27.4″ title_font=”|700|||||||” title_font_size=”60px” content_text_color=”#FFFFFF” content_font_size=”22px” subhead_font=”||||” content_link_text_color=”#FFFFFF” background_color=”rgba(255, 255, 255, 0)” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.39) 0%|rgba(0,0,0,0.11) 100%” background_color_gradient_start=”rgba(58,52,226,0.93)” background_color_gradient_end=”rgba(73,108,220,0.7)” custom_button_one=”on” button_one_text_size=”16px” button_one_bg_color=”#6eba01″ button_one_border_width=”2px” button_one_border_color=”#6eba01″ button_one_letter_spacing=”2″ button_one_font=”Montserrat|||on|” button_one_use_icon=”off” custom_button_two=”on” button_two_text_size=”16px” button_two_border_width=”2px” button_two_border_color=”#ffffff” button_two_letter_spacing=”2″ button_two_font=”Montserrat|||on|” button_two_use_icon=”off” module_alignment=”left” custom_padding_tablet=”10px||10px||true|false” custom_padding_phone=”10px||10px||true|false” custom_padding_last_edited=”on|tablet” animation_style=”fade” title_font_size_tablet=”40px” title_font_size_phone=”32px” title_font_size_last_edited=”on|phone” button_one_text_color_hover=”#6eba01″ button_two_text_color_hover=”#6eba01″ button_one_border_color_hover=”#ffffff” button_two_border_color_hover=”#ffffff” button_one_border_radius_hover=”0″ button_two_border_radius_hover=”0″ button_one_letter_spacing_hover=”2″ button_two_letter_spacing_hover=”2″ button_one_bg_color_hover=”#ffffff” button_two_bg_color_hover=”#ffffff” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”on” button_one_text_color__hover=”#6eba01″ button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#6eba01″ button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”on” button_one_border_color__hover=”#ffffff” button_two_border_color__hover_enabled=”on” button_two_border_color__hover=”#ffffff” button_one_border_radius__hover_enabled=”on” button_one_border_radius__hover=”0″ button_two_border_radius__hover_enabled=”on” button_two_border_radius__hover=”0″ button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”2″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”2″ button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”#ffffff” button_two_bg_color__hover_enabled=”on” button_two_bg_color__hover=”#ffffff”]<\/p>\n

Nexus Direct<\/a><\/span><\/span><\/strong><\/p>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”45px|0px|4px|0px||” custom_width_px=”710px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.16″ background_color_gradient_direction=”90deg” max_width=”100px” module_alignment=”center” height=”5px” custom_margin=”||0px||false|false” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Projects Section Title” _builder_version=”4.27.4″ header_font=”||||” header_text_color=”#1f1f1f” header_font_size=”36px” header_2_font_size=”36px” text_orientation=”center” max_width=”710px” module_alignment=”center” custom_margin=”||10px||false|false” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Results<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Increase in digital campaign fundraising” number=”1275″ _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”23px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Increase in average donation page gifts” number=”40.73″ _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”23px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Lift in donation page traffic” number=”109″ _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”23px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Split Section” _builder_version=”4.27.4″ custom_padding=”0px||0px|” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”4%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”0px||0px|” custom_padding=”0px||0px|” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” hover_enabled=”0″ make_fullwidth=”on” global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.27.5″ use_background_color_gradient=”on” background_color_gradient_stops=”#e00102 0%|#000000 100%” background_image=”https:\/\/nexusdirect.com\/sanpablo\/wp-content\/uploads\/2025\/08\/RMA_2026_casestudies2.png” parallax=”on” custom_padding=”|||” hover_enabled=”0″ global_colors_info=”{}” custom_padding__hover=”|||” title_text=”RMA_2026_casestudies2″ sticky_enabled=”0″][et_pb_divider show_divider=”off” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”200px||200px||true|false” custom_padding_tablet=”200px||200px||true|false” custom_padding_phone=”150px||150px||true|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.2″ background_position=”top_left” custom_padding=”8%|6%|8%|6%|false|false” custom_padding_tablet=”8%||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/nexusdirect.com\/sanpablo\/wp-content\/uploads\/2025\/08\/RMA_4color_Artboard-4-copy-1-300×176-1.png” title_text=”RMA_4color_Artboard-4-copy-1-300×176″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.23.1″ background_color_gradient_direction=”90deg” max_width=”100px” module_alignment=”left” height=”5px” custom_margin=”||0px||false|false” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|tablet” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_cta title=”Project Details” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyMSJ9fQ==@” 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Campaign Type:<\/strong> Fundraising<\/p>\n

Nexus Solutions Used:<\/strong> Campaign Planning and Execution, Data Insights and Management, Production Management, Messaging and Creative, Digital and Social Marketing<\/p>\n

[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Team” _builder_version=”4.27.4″ background_color=”#000000″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_css_main_element=”display:flex;||align-items:center;” custom_width_px=”710px” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”display:block;||align-items:center;” custom_css_main_element_phone=”display:block;||align-items:center;”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color_gradient_direction=”90deg” max_width=”100px” module_alignment=”center” height=”5px” custom_margin=”||0px||false|false” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Team Section Title” _builder_version=”4.27.4″ header_font=”||||” header_font_size=”36px” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” text_orientation=”center” max_width=”710px” module_alignment=”center” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Building An Integrated Digital Strategy
\n<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Team Section Subtitle” _builder_version=”4.27.4″ text_text_color=”#FFFFFF” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” width=”100%” max_width=”710px” module_alignment=”center” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” global_colors_info=”{}”]The Rescue Mission Alliance (RMA), operating in four major cities in Central NY, offers emergency shelter, meals, supportive permanent housing, and employment resources, and is the only nonprofit organization in the area offering 3 meals a day, every day of the year. Throughout each of their locations, they serve as a catalyst for individuals to connect with the support they need to leave homelessness and hunger behind.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Challenge” use_icon=”on” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”26px” body_text_color=”#FFFFFF” global_colors_info=”{}”]Though active donor engagement and average gifts were high, lapsed reactivation and new donor engagement was declining. RMA looked to us for an omni-channel approach to establish and track a more robust revenue stream.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Solution” use_icon=”on” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”26px” body_text_color=”#FFFFFF” global_colors_info=”{}”]Our analysis of RMA\u2019s data within NexieBase uncovered that search and email were the most preferred communication channels for their audience. This was integral to developing a targeted digital strategy for those donors most likely to respond.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Execution” use_icon=”on” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”26px” body_text_color=”#FFFFFF” global_colors_info=”{}”]Nexus Direct developed and implemented a targeted digital approach using RMA\u2019s Google Grant and targeted email that increased the amount of digital touches and converted more new and lapsed donors to donate online.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Executive Director” company_name=”Rescue Mission Alliance” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”]Nexus Direct is more than just our fundraising partner, they\u2019re truly a partner in our mission to end hunger and homelessness. Our program lacked strategy, true data analytics, intentionality, and focus. Nexus has brought all of those attributes to our organization in a way that honors the foundational work of our team over the last couple decades, but is bringing us into the future.[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(224,224,224,0.35)” custom_padding=”10px||6px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dipl_posts_ticker post_types=”project” ticker_label=”Case Studies” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dipl_posts_ticker][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Nexus Direct<\/a><\/span><\/span>ResultsCampaign Type: Fundraising Nexus Solutions Used: Campaign Planning and Execution, Data Insights and Management, Production Management, Messaging and Creative, Digital and Social MarketingBuilding An Integrated Digital Strategy The Rescue Mission Alliance (RMA), operating in four major cities in Central NY, offers emergency shelter, meals, supportive permanent housing, and employment resources, and is the only nonprofit […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[35],"project_tag":[],"class_list":["post-1067","project","type-project","status-publish","hentry","project_category-case-studies"],"yoast_head":"\nRESCUE MISSION ALLIANCE | Nexus Direct<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nexusdirect.com\/sanpablo\/project\/rescue-mission-alliance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RESCUE MISSION ALLIANCE | Nexus Direct\" \/>\n<meta property=\"og:description\" content=\"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore magna sit voluptatem aliqua.Our ServicesDuis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. 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