{"id":1047,"date":"2025-08-28T18:05:50","date_gmt":"2025-08-28T22:05:50","guid":{"rendered":"https:\/\/nexusdirect.com\/sanpablo\/?post_type=project&p=1047"},"modified":"2026-02-05T12:28:39","modified_gmt":"2026-02-05T17:28:39","slug":"operation-blessing-international","status":"publish","type":"project","link":"https:\/\/nexusdirect.com\/sanpablo\/project\/operation-blessing-international\/","title":{"rendered":"OPERATION BLESSING INTERNATIONAL"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Page Header” _builder_version=”4.27.5″ background_image=”https:\/\/nexusdirect.com\/sanpablo\/wp-content\/uploads\/2025\/08\/OBI_Hero.jpg” hover_enabled=”0″ locked=”off” global_colors_info=”{}” custom_padding=”|0px||0px|false|false” custom_margin=”|-40px||-40px|false|true” sticky_enabled=”0″][et_pb_fullwidth_header title=”OPERATION BLESSING INTERNATIONAL” text_orientation=”center” admin_label=”Hero Section” _builder_version=”4.27.4″ title_font=”|700|||||||” title_font_size=”60px” content_text_color=”#FFFFFF” content_font_size=”22px” subhead_font=”||||” content_link_text_color=”#FFFFFF” background_color=”rgba(255, 255, 255, 0)” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.39) 0%|rgba(0,0,0,0.11) 100%” background_color_gradient_start=”rgba(58,52,226,0.93)” background_color_gradient_end=”rgba(73,108,220,0.7)” custom_button_one=”on” button_one_text_size=”16px” button_one_bg_color=”#6eba01″ button_one_border_width=”2px” button_one_border_color=”#6eba01″ button_one_letter_spacing=”2″ button_one_font=”Montserrat|||on|” button_one_use_icon=”off” custom_button_two=”on” button_two_text_size=”16px” button_two_border_width=”2px” button_two_border_color=”#ffffff” button_two_letter_spacing=”2″ button_two_font=”Montserrat|||on|” button_two_use_icon=”off” module_alignment=”left” custom_padding_tablet=”10px||10px||true|false” custom_padding_phone=”10px||10px||true|false” custom_padding_last_edited=”on|tablet” animation_style=”fade” title_font_size_tablet=”40px” title_font_size_phone=”32px” title_font_size_last_edited=”on|phone” button_one_text_color_hover=”#6eba01″ button_two_text_color_hover=”#6eba01″ button_one_border_color_hover=”#ffffff” button_two_border_color_hover=”#ffffff” button_one_border_radius_hover=”0″ button_two_border_radius_hover=”0″ button_one_letter_spacing_hover=”2″ button_two_letter_spacing_hover=”2″ button_one_bg_color_hover=”#ffffff” button_two_bg_color_hover=”#ffffff” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”on” button_one_text_color__hover=”#6eba01″ button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#6eba01″ button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”on” button_one_border_color__hover=”#ffffff” button_two_border_color__hover_enabled=”on” button_two_border_color__hover=”#ffffff” button_one_border_radius__hover_enabled=”on” button_one_border_radius__hover=”0″ button_two_border_radius__hover_enabled=”on” button_two_border_radius__hover=”0″ button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”2″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”2″ button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”#ffffff” button_two_bg_color__hover_enabled=”on” button_two_bg_color__hover=”#ffffff”]<\/p>\n

Nexus Direct<\/a><\/span><\/span><\/strong><\/p>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”45px|0px|4px|0px||” custom_width_px=”710px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.16″ background_color_gradient_direction=”90deg” max_width=”100px” module_alignment=”center” height=”5px” custom_margin=”||0px||false|false” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Projects Section Title” _builder_version=”4.27.4″ header_font=”||||” header_text_color=”#1f1f1f” header_font_size=”36px” header_2_font_size=”36px” text_orientation=”center” max_width=”710px” module_alignment=”center” custom_margin=”||10px||false|false” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Results<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Increase in response rate” number=”277″ _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”23px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Increase in average gift” number=”52″ _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”23px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Split Section” _builder_version=”4.27.4″ custom_padding=”0px||0px|” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”4%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”0px||0px|” custom_padding=”0px||0px|” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ use_background_color_gradient=”on” background_color_gradient_stops=”#e00102 0%|#000000 100%” background_image=”https:\/\/nexusdirect.com\/sanpablo\/wp-content\/uploads\/2025\/08\/Operation-Blessing-Sample3_With-Digital.webp” parallax=”on” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”200px||200px||true|false” custom_padding_tablet=”200px||200px||true|false” custom_padding_phone=”150px||150px||true|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.2″ background_position=”top_left” custom_padding=”8%|6%|8%|6%|false|false” custom_padding_tablet=”8%||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/nexusdirect.com\/sanpablo\/wp-content\/uploads\/2025\/08\/OBI_HiRes_Artboard-4-copy-300×50-1.webp” title_text=”OBI_HiRes_Artboard-4-copy-300×50″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.23.1″ background_color_gradient_direction=”90deg” max_width=”100px” module_alignment=”left” height=”5px” custom_margin=”||0px||false|false” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|tablet” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_cta title=”Project Details” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyMSJ9fQ==@” admin_label=”Feature 01″ _builder_version=”4.27.4″ _dynamic_attributes=”button_url” header_font=”||||||||” header_font_size=”36″ body_font_size=”16″ use_background_color=”off” text_orientation=”left” background_layout=”light” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” module_alignment=”left” custom_margin=”|||” custom_padding=”|||” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”15%” header_font_size_tablet=”30px” header_font_size_phone=”26px” header_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” button_text_color_hover=”#6eba01″ button_border_color_hover=”#6eba01″ button_border_radius_hover=”0″ button_letter_spacing_hover=”2″ button_bg_color_hover=”rgba(0,0,0,0)” saved_tabs=”all” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#6eba01″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#6eba01″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0″ button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]Campaign Type:<\/strong> International Disaster Relief<\/p>\n

Nexus Solutions Used:<\/strong> Campaign Planning and Execution, Data Insights and Management, Production Management, Messaging and Creative, Digital and Social Marketing[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Team” _builder_version=”4.27.4″ background_color=”#000000″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_css_main_element=”display:flex;||align-items:center;” custom_width_px=”710px” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”display:block;||align-items:center;” custom_css_main_element_phone=”display:block;||align-items:center;”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color_gradient_direction=”90deg” max_width=”100px” module_alignment=”center” height=”5px” custom_margin=”||0px||false|false” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Team Section Title” _builder_version=”4.27.4″ header_font=”||||” header_font_size=”36px” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” text_orientation=”center” max_width=”710px” module_alignment=”center” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Shifting From Transactional To Relational Fundraising
\n<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Team Section Subtitle” _builder_version=”4.27.4″ text_text_color=”#FFFFFF” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” width=”100%” max_width=”710px” module_alignment=”center” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” global_colors_info=”{}”]Operation Blessing International, one of the largest charities in the United States, provides humanitarian relief through core programs such as disaster relief, health and medical care, hunger relief, vulnerable children and orphan care, safe water, and community development. They not only provide physical relief to those in immediate need, but also equip them to create sustainable solutions to combat poverty.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Challenge” use_icon=”on” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”26px” body_text_color=”#FFFFFF” global_colors_info=”{}”]Operation Blessing International had to reverse a multi-year trend of decreasing revenue and donor retention. They needed a revitalized appeal program and a new major donor track to further engage high-value donors throughout the donor journey.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Solution” use_icon=”on” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”26px” body_text_color=”#FFFFFF” global_colors_info=”{}”]A thorough audit of their donor data, campaign results, and creative revealed a weak transactional approach to donors, rather than a deeper, mission-based relationship, particularly with donors who had contributed $250 or more.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Execution” use_icon=”on” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”26px” body_text_color=”#FFFFFF” global_colors_info=”{}”]We shifted their strategy from transactional to relational by creating a targeted data strategy for each appeal \u2014 utilizing custom data models to identify high-worth donors \u2014 and further segmenting the creative and messaging based off of this identification to increase personalization and recognize the donor\u2019s relationship with OBI and their important mission.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.27.4″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_row disabled_on=”on|on|on” _builder_version=”4.27.4″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Director of Fundraising and Communications” company_name=”CMRF Crumlin” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Working with Nexus Direct has changed the way we approach fundraising and marketing at CMRF Crumlin, for the better. The Nexus team has expertise in social and digital media strategy, campaign planning and execution, and data analysis and insight and every member is generous and helpful with their time, knowledge and experience. The immediate and direct result for CMRF has been improved fundraising results, team learning and knowledge, and a new ability to make plans and strategies based on insight and analysis. Nexus Direct go above and beyond for their partners, and this service and pursuit of excellence doesn\u2019t fade over time. From day one, Nexus Direct has been fully invested in our mission and goals and remain as passionate as the CMRF team to change sick children\u2019s lives for generations to come.<\/p>\n

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Nexus Direct<\/a><\/span><\/span>ResultsCampaign Type: International Disaster Relief Nexus Solutions Used: Campaign Planning and Execution, Data Insights and Management, Production Management, Messaging and Creative, Digital and Social MarketingShifting From Transactional To Relational Fundraising Operation Blessing International, one of the largest charities in the United States, provides humanitarian relief through core programs such as disaster relief, health and medical […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[35],"project_tag":[],"class_list":["post-1047","project","type-project","status-publish","hentry","project_category-case-studies"],"yoast_head":"\nOPERATION BLESSING INTERNATIONAL | Nexus Direct<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nexusdirect.com\/sanpablo\/project\/operation-blessing-international\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OPERATION BLESSING INTERNATIONAL | Nexus Direct\" \/>\n<meta property=\"og:description\" content=\"Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore magna sit voluptatem aliqua.Our ServicesDuis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. 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