{"id":1028,"date":"2025-08-28T17:46:21","date_gmt":"2025-08-28T21:46:21","guid":{"rendered":"https:\/\/nexusdirect.com\/sanpablo\/?post_type=project&p=1028"},"modified":"2026-02-05T12:26:08","modified_gmt":"2026-02-05T17:26:08","slug":"international-medical-corps","status":"publish","type":"project","link":"https:\/\/nexusdirect.com\/sanpablo\/project\/international-medical-corps\/","title":{"rendered":"INTERNATIONAL MEDICAL CORPS"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Page Header” _builder_version=”4.27.5″ background_image=”https:\/\/nexusdirect.com\/sanpablo\/wp-content\/uploads\/2025\/08\/IMC_Hero.jpg” hover_enabled=”0″ locked=”off” global_colors_info=”{}” custom_margin=”|-40px||-40px|false|true” sticky_enabled=”0″][et_pb_fullwidth_header title=”INTERNATIONAL MEDICAL CORPS” text_orientation=”center” admin_label=”Hero Section” _builder_version=”4.27.4″ title_font=”|700|||||||” title_font_size=”60px” content_text_color=”#FFFFFF” content_font_size=”22px” subhead_font=”||||” content_link_text_color=”#FFFFFF” background_color=”rgba(255, 255, 255, 0)” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.39) 0%|rgba(0,0,0,0.11) 100%” background_color_gradient_start=”rgba(58,52,226,0.93)” background_color_gradient_end=”rgba(73,108,220,0.7)” custom_button_one=”on” button_one_text_size=”16px” button_one_bg_color=”#6eba01″ button_one_border_width=”2px” button_one_border_color=”#6eba01″ button_one_letter_spacing=”2″ button_one_font=”Montserrat|||on|” button_one_use_icon=”off” custom_button_two=”on” button_two_text_size=”16px” button_two_border_width=”2px” button_two_border_color=”#ffffff” button_two_letter_spacing=”2″ button_two_font=”Montserrat|||on|” button_two_use_icon=”off” module_alignment=”left” custom_padding_tablet=”10px||10px||true|false” custom_padding_phone=”10px||10px||true|false” custom_padding_last_edited=”on|tablet” animation_style=”fade” hover_enabled=”0″ title_font_size_tablet=”40px” title_font_size_phone=”32px” title_font_size_last_edited=”on|phone” button_one_text_color_hover=”#6eba01″ button_two_text_color_hover=”#6eba01″ button_one_border_color_hover=”#ffffff” button_two_border_color_hover=”#ffffff” button_one_border_radius_hover=”0″ button_two_border_radius_hover=”0″ button_one_letter_spacing_hover=”2″ button_two_letter_spacing_hover=”2″ button_one_bg_color_hover=”#ffffff” button_two_bg_color_hover=”#ffffff” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”on” button_one_text_color__hover=”#6eba01″ button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#6eba01″ button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”on” button_one_border_color__hover=”#ffffff” button_two_border_color__hover_enabled=”on” button_two_border_color__hover=”#ffffff” button_one_border_radius__hover_enabled=”on” button_one_border_radius__hover=”0″ button_two_border_radius__hover_enabled=”on” button_two_border_radius__hover=”0″ button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”2″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”2″ button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”#ffffff” button_two_bg_color__hover_enabled=”on” button_two_bg_color__hover=”#ffffff” sticky_enabled=”0″]<\/p>\n

Nexus Direct<\/a><\/span><\/span><\/strong><\/p>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”45px|0px|4px|0px||” custom_width_px=”710px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.16″ background_color_gradient_direction=”90deg” max_width=”100px” module_alignment=”center” height=”5px” custom_margin=”||0px||false|false” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Projects Section Title” _builder_version=”4.27.4″ header_font=”||||” header_text_color=”#1f1f1f” header_font_size=”36px” header_2_font_size=”36px” text_orientation=”center” max_width=”710px” module_alignment=”center” custom_margin=”||10px||false|false” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Results<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Increase in new donor acquisition between 2017 and 2018″ number=”197″ _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”23px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Increase in Google Ad Grant CTR in 2018″ number=”170″ _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”23px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”Increase in Click-to-Open rate” number=”27.4″ _builder_version=”4.27.4″ _module_preset=”default” title_font_size=”23px” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Split Section” _builder_version=”4.27.4″ custom_padding=”0px||0px|” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”4%” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”” max_width_last_edited=”on|desktop” custom_margin=”0px||0px|” custom_padding=”0px||0px|” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ use_background_color_gradient=”on” background_color_gradient_stops=”#e00102 0%|#000000 100%” background_image=”https:\/\/nexusdirect.com\/sanpablo\/wp-content\/uploads\/2025\/08\/IMC_CS_Image.jpg” parallax=”on” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”200px||200px||true|false” custom_padding_tablet=”200px||200px||true|false” custom_padding_phone=”150px||150px||true|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.2″ background_position=”top_left” custom_padding=”8%|6%|8%|6%|false|false” custom_padding_tablet=”8%||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/nexusdirect.com\/sanpablo\/wp-content\/uploads\/2025\/08\/IMC_4color_Artboard-4-copy-300×96-1.png” title_text=”IMC_4color_Artboard-4-copy-300×96″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.23.1″ background_color_gradient_direction=”90deg” max_width=”100px” module_alignment=”left” height=”5px” custom_margin=”||0px||false|false” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|tablet” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_cta title=”Project Details” button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyMSJ9fQ==@” admin_label=”Feature 01″ _builder_version=”4.27.4″ _dynamic_attributes=”button_url” header_font=”||||||||” header_font_size=”36″ body_font_size=”16″ use_background_color=”off” text_orientation=”left” background_layout=”light” max_width=”450px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” module_alignment=”left” custom_margin=”|||” custom_padding=”|||” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”15%” header_font_size_tablet=”30px” header_font_size_phone=”26px” header_font_size_last_edited=”on|phone” text_orientation_tablet=”center” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” button_text_color_hover=”#6eba01″ button_border_color_hover=”#6eba01″ button_border_radius_hover=”0″ button_letter_spacing_hover=”2″ button_bg_color_hover=”rgba(0,0,0,0)” saved_tabs=”all” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#6eba01″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#6eba01″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”on” button_border_radius__hover=”0″ button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2″ button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]Campaign Type:<\/strong> Fundraising<\/p>\n

Nexus Solutions Used:<\/strong> Campaign Planning and Execution, Data Insights and Management, Production Management, Messaging and Creative, Digital and Social Marketing[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Our Team” _builder_version=”4.27.4″ background_color=”#000000″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width=”85%” max_width=”100%” custom_css_main_element=”display:flex;||align-items:center;” custom_width_px=”710px” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_tablet=”display:block;||align-items:center;” custom_css_main_element_phone=”display:block;||align-items:center;”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_position=”top_left” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider divider_weight=”3px” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color_gradient_direction=”90deg” max_width=”100px” module_alignment=”center” height=”5px” custom_margin=”||0px||false|false” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” saved_tabs=”all” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”Team Section Title” _builder_version=”4.27.4″ header_font=”||||” header_font_size=”36px” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” text_orientation=”center” width=”100%” max_width=”1000px” module_alignment=”center” custom_margin=”||||false|false” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” header_2_font_size_tablet=”30px” header_2_font_size_phone=”26px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Filling Gaps In The Donor Journey To Increase Engagement<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Team Section Subtitle” _builder_version=”4.27.4″ text_text_color=”#FFFFFF” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” width=”100%” max_width=”710px” module_alignment=”center” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” global_colors_info=”{}”]International Medical Corps is there, no matter where, when disaster, disease or crisis strike. They are first responders who provide emergency relief, working with locals to recover, rebuild and gain the skills and tools required for self-reliance.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Challenge” use_icon=”on” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”26px” body_text_color=”#FFFFFF” global_colors_info=”{}”]International Medical Corps was struggling to develop a comprehensive donor journey, which affected their ability to bring in new donors and to reactivate current givers. They also saw a decrease in overall web traffic, bringing their online donations down year over year \u2013 which represented a decent percentage of expected revenue.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Solution” use_icon=”on” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”26px” body_text_color=”#FFFFFF” global_colors_info=”{}”]Nexus Direct conducted an extensive audit, identifying a number of gaps within the donor journey. After appending International Medical Corps\u2019s data against the NexieBase, we discovered that the segmentation and cadence of each campaign didn\u2019t always target the right donor, on the right channel. Additionally, lapsed donors represented 59% of the total file, including tens of thousands who had only given a single gift. This created a challenge to re-target donors outside of the mail in order to maximize investment in the program, in a cost-effective manner.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Execution” use_icon=”on” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h3″ header_text_color=”#FFFFFF” header_font_size=”26px” body_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

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To combat the decline in revenue, we developed a comprehensive, omni-channel plan that included targeted communications to each segment. This broadened International Medical Corps\u2019s reach by integrating multiple digital channels into each campaign effort including email, Pay Per Click, SEO and Facebook. Each DM campaign was accompanied by an online strategy in order to communicate a cohesive story. This was developed as a result of numerous tests, which were conducted to understand which imagery, tone and messaging would work best to engage donors across all channels.<\/span><\/p>\n<\/div>\n<\/div>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.27.4″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Director of Fundraising and Communications” company_name=”CMRF Crumlin” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Working with Nexus Direct has changed the way we approach fundraising and marketing at CMRF Crumlin, for the better. The Nexus team has expertise in social and digital media strategy, campaign planning and execution, and data analysis and insight and every member is generous and helpful with their time, knowledge and experience. The immediate and direct result for CMRF has been improved fundraising results, team learning and knowledge, and a new ability to make plans and strategies based on insight and analysis. Nexus Direct go above and beyond for their partners, and this service and pursuit of excellence doesn\u2019t fade over time. From day one, Nexus Direct has been fully invested in our mission and goals and remain as passionate as the CMRF team to change sick children\u2019s lives for generations to come.<\/p>\n

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Nexus Direct<\/a><\/span><\/span>ResultsCampaign Type: Fundraising Nexus Solutions Used: Campaign Planning and Execution, Data Insights and Management, Production Management, Messaging and Creative, Digital and Social MarketingFilling Gaps In The Donor Journey To Increase EngagementInternational Medical Corps is there, no matter where, when disaster, disease or crisis strike. 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