{"id":353995,"date":"2019-07-23T13:13:44","date_gmt":"2019-07-23T17:13:44","guid":{"rendered":"https:\/\/nexusdirect.com\/?p=353995"},"modified":"2019-07-23T13:13:44","modified_gmt":"2019-07-23T17:13:44","slug":"5_tips_bridge_conference","status":"publish","type":"post","link":"https:\/\/nexusdirect.com\/sanpablo\/5_tips_bridge_conference\/","title":{"rendered":"5 Tips For Attending Your First Bridge Conference"},"content":{"rendered":"

You may already know the deal, but as I was (and still am) pretty new to the direct response marketing industry at the time I was asked to attend, I had to Google what the Bridge to Integrated Marketing and Fundraising Conference<\/strong> was.<\/p>\n

\u201cBridge\u201d \u2014 as it is more commonly known \u2014 is the world\u2019s premier conference for the fundraising and marketing industries. Each year at Bridge, more than 2,500 of the most active, innovative, and influential industry professionals from around the world gather at the National Harbor just south of Washington, DC, for three days of dynamic keynotes, panels, workshops, and networking events focused on the most cutting-edge strategies, techniques, and innovations in every sector of fundraising and marketing.<\/p>\n

It sounds like a pretty BIG deal, right? Well, it certainly did to me when my team leader at Nexus Direct<\/a> informed me that I would be going with a few of my colleagues this year. And it seemed even BIGGER when I first walked into the Gaylord National Resort and Convention Center, where Bridge is held.<\/p>\n

But by the end of the three days, I had gone full Project Manager Mode (not surprising for an Account Executive, I suppose) and pin-pointed a few simple and efficient ways to navigate this grand-scale event and come away with the most inspirational, educational, and enjoyable experience possible. And it truly was all of those things.<\/p>\n

So from<\/em> a recent first-timer to<\/em> a future first-timer, here are a few tips for attending the Bridge Conference for the first time:<\/p>\n

 <\/p>\n

    \n
  1. Plan Out Your Breakout Sessions Ahead of Time \u2026 And Have Backups!<\/strong><\/li>\n<\/ol>\n

     <\/p>\n

    Researching and choosing your breakout sessions prior to getting to Bridge will save you so much time once you\u2019re there. Plus, you\u2019ll be able to better customize a course of learning that really applies to you and your particular career path.<\/p>\n

    I started by visiting the Bridge Conference website (you can also use the \u201cBridge Conference\u201d app) a few weeks before to glance over the 52 sessions (13 unique topics at four time slots) offered on Thursday and the 36 sessions (12 unique topics at three time slots) on Friday. Not only did I consider the topics that interested me, but also the speakers, their organizations, and the recommended experience level of each session. As a new Account Executive at Nexus whose job involves coordinating the efforts of a number of other departments, I chose a schedule that hit on a variety of topics for people with 1\u20135 years of expertise. But don\u2019t be afraid to attend a session or two with a higher experience level if it really grabs you. I did.<\/p>\n

    And be sure to have a few backups! Certain sessions will fill up to \u201cstanding room only\u201d pretty quickly (FYI, try and arrive at least five minutes early to your sessions). This was the case for \u201cContent Strategy in Popular Culture.\u201d Luckily, I got a seat and ABSOLUTELY LOVED IT! Also (and don\u2019t tell anyone I told you this), sometimes a session you thought might appeal to you turns out just not to be your cup of tea. So make the best use of your time and go see if you can grab a seat in your backup. And if you like sitting in the back and on the aisle like me, you won\u2019t disturb anyone when you make a run for it. Wink.<\/p>\n

     <\/p>\n

      \n
    1. Get Your Badge and Learn the Lay of the Land on Wednesday!<\/strong><\/li>\n<\/ol>\n

       <\/p>\n

      While Bridge holds some great pre-conference events on Wednesday, especially if you happen to be nominated for a MAXI (Marketing Award for Excellence and Innovation), it\u2019s a travel\/preparation day for the majority of attendees. And part of that preparation NEEDS to be getting your Bridge badge and learning how to navigate the Gaylord National Resort.<\/p>\n

      The second you enter the Gaylord on Wednesday, you\u2019ll realize that it\u2019s a beautiful, multi-tiered colossus of a hotel. And once you start walking around in it, you\u2019ll realize that it\u2019s also a bit of a maze. So take advantage of the smaller crowds and that you have nowhere to be just yet, and enjoy the scenic route to the Exhibit Hall, where your badge (and a sweet tote bag filled with goodies) will be waiting for you. In these travels, I highly suggest locating your session rooms. This will save you a lot of frantic and aimless running around on Thursday, especially if you\u2019re meeting people throughout the day, or if you spark up a conversation with a new contact just before your next session.<\/p>\n

      Once you finally arrive at the Exhibit Hall on Wednesday, there will be no line for badges. You\u2019ll be in and out in two minutes easy. Trust me, you want no part of getting your badge on Thursday morning. The time you save would be much better spent locating the best possible seat for the opening keynote.<\/p>\n

       <\/p>\n

        \n
      1. Don\u2019t You Dare Miss the Keynote Speeches!<\/strong><\/li>\n<\/ol>\n

         <\/p>\n

        I really can\u2019t stress this enough \u2026 if future keynote speeches are anything like the three I experienced at the 14th<\/sup> Annual Bridge Conference, DO NOT MISS THE KEYNOTE SPEECHES!<\/p>\n

        My favorite was the opening keynote, \u201cThe Inclusion Revolution: How our Country\u2019s Most Excluded Citizens Are Awakening a New Hope,\u201d delivered by Dr. Timothy Shriver, the Chairman of the Board of the Special Olympics. Shriver, who leads the International Board of Directors and serves together with over 5.6 million Special Olympics athletes in 172 countries to promote health, education, and a more unified world through the joy of sports, completely captivated the room (just like his uncle President John F. Kennedy did back in the early 1960s). Shriver recounted some professional and personal experiences, as well as some family stories that led him to believe that inclusion is the key to our country\u2019s future. Shiver\u2019s words couldn\u2019t have been better, especially given Bridge\u2019s slogan of \u201cChange the World with Ideals.\u201d<\/p>\n

        In the end, these presentations will not only motivate you to learn as much as you possibly can at Bridge for your own benefit, but inspire you to leave the conference and go out into the world and do your very best to make a difference.<\/p>\n

         <\/p>\n

          \n
        1. Spend Your Free Time in the Solutions Showcase!<\/strong><\/li>\n<\/ol>\n

           <\/p>\n

          Here\u2019s something you DON\u2019T want to do: You don\u2019t want to make it all the way to your first Bridge Conference, and simply attend a bunch of keynotes and breakout sessions. Whatever free time you have during each day (luckily there are some refreshment breaks, lunches, and networking receptions built into the schedule) needs to be spent in the Solutions Showcase, located in the Exhibit Hall where you picked up your badge.<\/p>\n

          At the Solutions Showcase, you\u2019ll have over 100 first-class industry vendors, consultants and suppliers right in front of you. All you have to do is walk the floor, and within seconds you\u2019ll be engaging with countless professionals eager to share their experience and innovative services. And who knows? You just may come away with some new ideas or proven solutions to incorporate into your next project. The Solutions Showcase also houses the current year\u2019s MAXI-winning campaigns. I highly recommend taking the time to view all the Gold, Silver, and Bronze winners to physically see what is being mailed and making an impact.<\/p>\n

          P.S. Don\u2019t miss out on all the raffles and blind auctions!<\/p>\n

           <\/p>\n

            \n
          1. Give and Take Each Day\u2019s Experiences With Your Colleagues and New Contacts!<\/strong><\/li>\n<\/ol>\n

             <\/p>\n

            Ironically, the most important tip that I can give to someone attending their first Bridge Conference is also the simplest, most universal, and requires the least amount of explanation: Take what you learn and experience each day and discuss it with people. And find out what they saw and heard that you may have missed!<\/p>\n

            Whether it\u2019s with a presenter, a vendor, someone you just met at a networking reception, or with your colleagues over dinner, just have a dialogue with people. We all have our areas of expertise within the fundraising and marketing world, as well as those areas where we are less than experts, and both can be engaged by a give-and-take with another person with differing viewpoints, opinions, and ideas. Because ideas are just that \u2014 ideas \u2014 until people connect and make them a reality.<\/p>\n

            Maybe that\u2019s why they call it Bridge.<\/p>\n

            I hope these tips help you get the most out of attending you first Bridge to Integrated Marketing and Fundraising Conference<\/strong>. Good luck and enjoy!<\/p>\n","protected":false},"excerpt":{"rendered":"

            You may already know the deal, but as I was (and still am) pretty new to the direct response marketing industry at the time I was asked to attend, I had to Google what the Bridge to Integrated Marketing and Fundraising Conference was. \u201cBridge\u201d \u2014 as it is more commonly known \u2014 is the world\u2019s […]<\/p>\n","protected":false},"author":28,"featured_media":353992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40,36],"tags":[],"class_list":["post-353995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-idea-blog"],"yoast_head":"\n5 Tips For Attending Your First Bridge Conference | Nexus Direct<\/title>\n<meta name=\"description\" content=\"\u00e2\u20ac\u0153Bridge\u00e2\u20ac\u009d \u00e2\u20ac\u201d as it is more commonly known \u00e2\u20ac\u201d is the world\u00e2\u20ac\u2122s premier conference for the fundraising and marketing industries. 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