From Seed to Strategy: Insights That Grow
Here curiosity blooms and creativity thrives. This is where we share our thoughts, experiences, and perspectives on everything from innovative strategies to everyday inspiration.
“Adapting” and “Pivoting” in 2021
This month marks one year since our world was turned upside down. Not so dramatically, it also marks one year since the words “adapt” and “pivot” became the two most popular words in our professional vernacular. This is because we are in a relationship-building and...
Looking Out For Your Donors: Answering Your Questions About Donor Privacy and Security
When it comes to personal privacy laws, the landscape has been in a state of flux over the past few decades. However, the rate at which privacy laws have been able to adapt has historically been slow, opposite the rate at which technology changes. That is now changing...
How to Offset Postage Increases for Direct Mail in 2021
Any day now, we'll have the decision from the Postal Regulation Commission (PRC) regarding postage increases scheduled to take effect on January 24, 2021. In the meantime, the USPS has already announced their direct mail promotions for 2021 allowing direct marketers...
My First 60 Days As A “Nexie”
My first day as an official “Nexie.” I had no idea how quickly 60 days could change my work life. Having spent my career mostly in the “for-profit” world, I certainly anticipated that this new “nonprofit” world would be a positive experience. I knew that being able to...
We’re Six Months Into This Pandemic. How Have Most Charities’ Fundraising Been Going? The Answer Might Surprise You.
To all of the fundraisers out there: you have been kicking ass. Maybe it doesn’t feel like it, especially if you are so tired that you need a holiday – which you should take, if for nothing else than to help you gain perspective as you temporarily remove yourself...
The Essential U.S. Postal Service
The predicament facing the U.S. Postal Service (USPS) is a complicated and challenging one. For the last 14 years, the USPS has seen mail volume steadily decrease due to the onset of multiple digital platforms. We now have seen yet another reduction in volume due to...
What It’s Like to Celebrate Our 16th Anniversary During a Pandemic
Today, Nexus Direct is celebrating our 16th anniversary. To be candid, on July 1, 2004, I wasn’t entirely sure what the future would hold. As a business owner, you hope for the best and plan for the worst. This year, so far, has shown us that those worst-case plans...
Direct Mail: The Rock of Your Digital Strategy
This article was originally featured in the Direct Marketing Association of Washington's April 2020 issue of AdVents. The birth of digital marketing brought forth a realm of new possibilities for direct marketers. However, challenges around how to create and implement...
Adapting During Uncertain Times
First of all, the anxiety you feel right now — most likely related to the uncertainty of tomorrow, the day after tomorrow, and the future in general — all fundraisers in Ireland, the UK, the US, and in most places around the world are feeling it too! At this stage,...
The Solution: IP Address Targeting. See Below For The Problem.
There can be no doubt that marketing has evolved over the last few decades. For a long time, marketing was simply this thing of “magic” that was driven by creative minds. Companies would “push” their advertisements to consumers and pray it worked. Fortunately, back in...