Any day now, we’ll have the decision from the Postal Regulation Commission (PRC) regarding postage increases scheduled to take effect on January 24, 2021. In the meantime, the USPS has already announced their direct mail promotions for 2021 allowing direct...
This article was originally featured in the Direct Marketing Association of Washington’s April 2020 issue of AdVents. The birth of digital marketing brought forth a realm of new possibilities for direct marketers. However, challenges around how to create and...
First of all, the anxiety you feel right now — most likely related to the uncertainty of tomorrow, the day after tomorrow, and the future in general — all fundraisers in Ireland, the UK, the US, and in most places around the world are feeling it too! At this stage,...
There can be no doubt that marketing has evolved over the last few decades. For a long time, marketing was simply this thing of “magic” that was driven by creative minds. Companies would “push” their advertisements to consumers and pray it worked. Fortunately, back in...
Benchmarks are bullshit. There — I’ve said it. The benchmarks that we all live and die by — the well-annotated, appendiced-to-death, 97-page Annual Findings that determine whether you are successful — are crap. Why? Because they don’t represent anyone’s reality....
One would be hard pressed to find an adult in America who would not recognize the name “Uncle Sam,” and even less likely to find someone who couldn’t recall the famous “I WANT YOU” WWI recruitment image. Not only has it been seen in every history classroom across the...
