Google provides eligible nonprofits with up to $10,000 per month in free search advertising. But here’s the catch — many nonprofits struggle to fully utilize their grant due to compliance challenges, technical requirements, and evolving platform policies. At Nexus...
The holiday season is upon us, and that means the busiest time of the year is in full swing, with Giving Tuesday and End-of-Year campaigns running full speed ahead. Fresh from the insightful Mini-Con conference hosted by DMAW in Washington, D.C., and reflecting on our...
Google is set to release an update to their algorithm this month (May 2021) that will include a factor called Page Experience. While this may seem like a topic applicable to only your team’s developers, it is important for organization leaders to understand what these...
This article was originally featured in the Direct Marketing Association of Washington’s April 2020 issue of AdVents. The birth of digital marketing brought forth a realm of new possibilities for direct marketers. However, challenges around how to create and...
There can be no doubt that marketing has evolved over the last few decades. For a long time, marketing was simply this thing of “magic” that was driven by creative minds. Companies would “push” their advertisements to consumers and pray it worked. Fortunately, back in...
Some of the questions we most often hear from nonprofit clients about digital marketing, even larger nonprofits, concern SEO (search engine optimization): Do we really have to invest in SEO? Isn’t it too complicated for nonprofits to master? Can you really show a...
