Google provides eligible nonprofits with up to $10,000 per month in free search advertising. But here’s the catch — many nonprofits struggle to fully utilize their grant due to compliance challenges, technical requirements, and evolving platform policies. At Nexus Direct, we work with nonprofits of...
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The holiday season is upon us, and that means the busiest time of the year is in full swing, with Giving Tuesday and End-of-Year campaigns running full speed ahead. Fresh from the insightful Mini-Con conference hosted by DMAW in Washington, D.C., and reflecting on our...
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Does your organization create a safe harbor for your associates year-round? Current state and federal laws don’t always protect every sector of our community, and things are simply getting worse, for both queer individuals and women. June shouldn’t be the only month to be aware of...
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Celebrating Women’s History Month: What Has Changed for Women Since 1987? The year was 1987. The New York Giants won Super Bowl XXI, and Phil Simms was the first to say, “I’m going to Disney World!” Everyone was listening to Whitney Houston, Bon Jovi, and...
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Giving Tuesday 2020 left some awfully big shoes to fill, despite being a season of uncertainty. What we found during that season was that everyone was home for the Thanksgiving holiday, and those who were able to donate, did — and immediately. All of...
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WHAT IS ADA COMPLIANCE AND WHY IS IT IMPORTANT FOR NONPROFITS? ADA compliance. It’s something you see at the public park with a wheelchair ramp or in the parking lot with a disability parking space. However, have you ever thought about how this same ADA...
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Last week, I presented in a DMAW webinar for Digital Week. Specifically, our panel discussed the eventual disappearance of the third-party cookie, as Google announced previously that they were going to stop supporting third-party cookies in their Chrome browser by the end of 2021....
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Recently our CEO, Suzanne, wrote a blog post that reflected on the last 12 months, both personally and from the perspective of our company and our clients. For me, there were three key takeaways: There were a lot of “firsts”. Due to the cancellation...
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This month marks one year since our world was turned upside down. Not so dramatically, it also marks one year since the words “adapt” and “pivot” became the two most popular words in our professional vernacular. This is because we are in a relationship-building...
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When it comes to personal privacy laws, the landscape has been in a state of flux over the past few decades. However, the rate at which privacy laws have been able to adapt has historically been slow, opposite the rate at which technology changes....
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