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08 Jun 2023

Pride: Is It a Month or a Mentality?

Justin Allison
General, Idea Blog
Pride Month or Mentality

  Does your organization create a safe harbor for your associates year-round? Current state and federal laws don’t always protect every sector of our community, and things are simply getting worse, for both queer individuals and women. June shouldn’t be the only month to be aware of...

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06 Mar 2023

Celebrating Women’s History Month: What Has Changed for Women Since 1987?

Nexus Direct
General, Idea Blog

Celebrating Women’s History Month: What Has Changed for Women Since 1987? The year was 1987. The New York Giants won Super Bowl XXI, and Phil Simms was the first to say, “I’m going to Disney World!” Everyone was listening to Whitney Houston, Bon Jovi, and...

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13 Aug 2020

We’re Six Months Into This Pandemic. How Have Most Charities’ Fundraising Been Going? The Answer Might Surprise You.

Joana Ramalho
Data Insights Analysis, General, Idea Blog
Six Months Into The Pandemic

To all of the fundraisers out there: you have been kicking ass. Maybe it doesn’t feel like it, especially if you are so tired that you need a holiday – which you should take, if for nothing else than to help you gain perspective...

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01 Jul 2020

What It’s Like to Celebrate Our 16th Anniversary During a Pandemic

Suzanne Cole Nowers
General, Idea Blog
16th Anniversary Hero

Today, Nexus Direct is celebrating our 16th anniversary. To be candid, on July 1, 2004, I wasn’t entirely sure what the future would hold. As a business owner, you hope for the best and plan for the worst. This year, so far, has shown us...

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06 Apr 2020

Adapting During Uncertain Times

Joana Ramalho
General, Planning Execution
Adapting During Hero

First of all, the anxiety you feel right now — most likely related to the uncertainty of tomorrow, the day after tomorrow, and the future in general — all fundraisers in Ireland, the UK, the US, and in most places around the world are...

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07 Oct 2019

Don’t Save Your Matching Gifts for End of Year!

Joana Ramalho
General, Idea Blog

What if there was an international day celebrating giving? Oh wait there is. If you are based in Europe, you might not know it as well as if you are based in North America, but, if you are online, regardless of where you are...

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20 Aug 2019

#GivingTuesday 2019 — 15 Questions To Ask Yourself When Planning

Nexus Direct
General, Idea Blog

I hear the buzz — people are starting to say that #GivingTuesday has hit market saturation! And, at the end of 2018’s #GivingTuesday campaigns, I thought the same thing … until I looked at the numbers. Check this out: Total donations are up 27%!...

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23 Jul 2019

5 Tips For Attending Your First Bridge Conference

Nexus Direct
General, Idea Blog
Bridge_Conference_Heart_logo

You may already know the deal, but as I was (and still am) pretty new to the direct response marketing industry at the time I was asked to attend, I had to Google what the Bridge to Integrated Marketing and Fundraising Conference was. “Bridge” —...

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13 Oct 2017

Superstitions to Consider in Your International Marketing:

Kendall Nowers
General, Idea Blog

Here in America, we all know the regular “spooky” superstitions. For instance, the number 13 is perceived to be very unlucky. We avoid having a 13th floor in our elevators or a 13th row on our planes, just to prevent any superstitious conflict. We...

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25 Jul 2017

Hire A Veteran Day: A New, Yet Necessary, Holiday

Kendall Nowers
General, Idea Blog

July 25, 2017, marks the first annual Hire A Veteran Day, started by Hire Our Heroes, a nonprofit founded by veterans for veterans. We here at Nexus Direct are lucky enough to have our headquarters located in Norfolk, Virginia, the largest East Coast hub...

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