Google provides eligible nonprofits with up to $10,000 per month in free search advertising. But here’s the catch — many nonprofits struggle to fully utilize their grant due to compliance challenges, technical requirements, and evolving platform policies. At Nexus Direct, we work with nonprofits of...
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The holiday season is upon us, and that means the busiest time of the year is in full swing, with Giving Tuesday and End-of-Year campaigns running full speed ahead. Fresh from the insightful Mini-Con conference hosted by DMAW in Washington, D.C., and reflecting on our...
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Giving Tuesday 2020 left some awfully big shoes to fill, despite being a season of uncertainty. What we found during that season was that everyone was home for the Thanksgiving holiday, and those who were able to donate, did — and immediately. All of...
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To all of the fundraisers out there: you have been kicking ass. Maybe it doesn’t feel like it, especially if you are so tired that you need a holiday – which you should take, if for nothing else than to help you gain perspective...
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This article was originally featured in the Direct Marketing Association of Washington's April 2020 issue of AdVents. The birth of digital marketing brought forth a realm of new possibilities for direct marketers. However, challenges around how to create and implement successful digital campaigns alongside direct mail...
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There can be no doubt that marketing has evolved over the last few decades. For a long time, marketing was simply this thing of “magic” that was driven by creative minds. Companies would “push” their advertisements to consumers and pray it worked. Fortunately, back...
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Recruiting Donors Recruiting new donors is one of the most important and most expensive challenges of any fundraising program. Get it right, and you’re on your way to sustainable growth. Get it wrong, and you’re investing precious resources without getting the return on investment you...
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For the last decade or so, we have argued whether storytelling or data is more effective in fundraising. Data made it on the scene as it solves the “what” and the “how” of our marketing strategy. While these are two VERY important components, there...
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As peak year-end fundraising season begins for many nonprofits, I encourage you to take just five minutes out of your day to slow down a bit and reflect on how much has changed in our world. Specifically, let’s take a look back at 2004...
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“We saw you looking …” This was the subject of an email I opened from the women’s clothing store LOFT after an afternoon of browsing their online store. It continued: “We know you pretty well (and we think you’ll love these).” The pictures below the text...
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