This article was originally featured in the Direct Marketing Association of Washington's April 2020 issue of AdVents. The birth of digital marketing brought forth a realm of new possibilities for direct marketers. However, challenges around how to create and implement successful digital campaigns alongside direct mail...

There can be no doubt that marketing has evolved over the last few decades. For a long time, marketing was simply this thing of “magic” that was driven by creative minds. Companies would “push” their advertisements to consumers and pray it worked. Fortunately, back...